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Groundbreaking football coaching programme

The Club delivers a unique football coaching programme with AIA across Asia, where three members of our Global Football Development coaching team are based permanently. Our coaches work with players of all levels, nurturing local talent and promoting AIA’s well-being initiatives.

They identify talented players and coaches and create a pathway for them to progress to a professional level. They also run grassroots coaching sessions and nutritional workshops and since May 2017 have directly engaged with over 30,000 participants across Asia-Pacific.

AIA and Tottenham Hotspur in Asia

AIA and Tottenham Hotspur have enjoyed a successful partnership since the start of the 2013/2014 season. Our relationship goes beyond the pitch and reflects the shared commitment of the Club and AIA in providing football development opportunities for young people and promoting healthy living through the sport.

Our coaches have supported AIA's brand positioning of leading 'Healthier, Longer, Better Lives' by promoting exercise and nutrition across a variety of activities and at various locations in Asia including Hong Kong, China, Singapore, Thailand, Cambodia, Indonesia, Vietnam and Sri Lanka.

2019 so far..

We have had a fantastic start to the year with the Club coaches engaging with more than 26,000 children, parents, employees and partners.

WE COULDN’T BE PROUDER OF OUR PARTNERSHIP WITH SPURS AND THE IMPACT THE COACHES HAVE HAD ON OUR BUSINESS IN ASIA.

Adrian New - Director of football iniciatives, AIA