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Groundbreaking football coaching programme

The Club delivers a unique football coaching programme with AIA across Asia, where four members of our Global Football Development coaching team are based permanently. Our coaches work with players of all levels, nurturing local talent and promoting AIA’s well-being initiatives.

They identify talented players and coaches and create a pathway for them to progress to a professional level. They also run grassroots coaching sessions and nutritional workshops and since May 2017 have directly engaged with over 26,000 participants across Asia-Pacific.

AIA and Tottenham Hotspur in Asia

AIA and Tottenham Hotspur have enjoyed a successful partnership since the start of the 2013/2014 season. Our relationship goes beyond the pitch and reflects the shared commitment of the Club and AIA in providing football development opportunities for young people and promoting healthy living through the sport.

Our coaches have supported AIA's brand positioning of leading 'Healthier, Longer, Better Lives' by promoting exercise and nutrition across a variety of activities and at various locations in Asia including Hong Kong, China, Singapore, Thailand, Cambodia, Indonesia, Vietnam and Sri Lanka.

Global coaching discovery Nathan earns professional contract at Persija Jakarta

You may remember that Nathan, 15, earned an Academy contract with Persija Jakarta - one of the biggest teams in Indonesia - after taking part in our Asia Player Development Programme, delivered in partnership with AIA.

He has now been offered a new long-term deal that will see him turn professional when he turns 17 in 2022.

Hong Kong Football Club Partner Programme

We are delighted to be working with Hong Kong Football Club to bring the opportunity for local young players to work with our Global Football Development coaches and take part in sessions where the coaching methods are the same as those used by our First Team and Academy.

Sports Industry Awards Asia

AIA had a very successful night at the SPIA Asia in the beginning of December where AIA Indonesia won the ‘CSR Initiative of the Year’ Gold Award for their ‘Soccer for the Nation’ programme, AIA China received the Bronze Award for ‘Best Brand Activation of the Year’ for their activities with the Club around the Tottenham Hotspur ICC Tour in Shanghai.

Anton Blackwood, International Development Manager, said: "We are very proud that our work with AIA has received such great recognition. We strive to leave a lasting memory with all participants and will continue to do so by delivering world class player and coach development programmes and promoting the importance of healthy living across Asia."

2019

We had a fantastic year with the Club coaches engaging with more than 26,000 children, parents, employees and partners in 2019.

WE COULDN’T BE PROUDER OF OUR PARTNERSHIP WITH SPURS AND THE IMPACT THE COACHES HAVE HAD ON OUR BUSINESS IN ASIA.

Adrian New - Director of football iniciatives, AIA