This Cookie Policy explains how Tottenham Hotspur Football Club ("Tottenham Hotspur", "we", "our" or "us") uses cookies and similar technologies, including pixels, tags and software development kits (SDKs), when you visit our websites or use our digital applications .
This policy should be read alongside our Privacy Policy, which explains how we collect, use and protect personal information.
We will only place or access non-essential cookies on your device when you have given us your consent via the pop up which you will see when you visit our websites or access our applications.
You may update your cookie preferences at any time through the Cookie Settings link available on our websites and our applications.
What are cookies?
Cookies are small text files stored on your device when you visit a website or use an application.
Cookies and similar technologies allow us and our authorised third-party partners to:
- recognise your device;
- remember your preferences;
- enable secure logins and transactions;
- improve website performance and functionality;
- understand how visitors use our website and apps;
- personalise content and user experiences;
- measure advertising performance; and
- deliver relevant advertising across our sites and on third-party websites and platforms.
Some cookies are placed directly by Tottenham Hotspur (first-party cookies). Others are placed by carefully selected third parties acting on our behalf or for their own purposes with your consent (third-party cookies).
Strictly Neccessary Cookies
These cookies are necessary for our Services to function and cannot be switched off through our Cookie Settings.
They are usually set in response to actions you take which amount to a request for services, such as setting your privacy preferences, account log in, payment processing, fraud prevention and filling in forms. They may also be used where necessary to help maintain the security and integrity of our Services.
You can set your browser to block or alert you about these cookies, but some parts of our Services may not then function properly.
Functional Cookies
These cookies enable our Services to provide enhanced functionality and personalisation. They may remember choices you make and preferences you have selected to help improve your experience.
For example, these cookies may remember:
- language preferences;
- accessibility settings;
- previously viewed content;
- subscription status;
- preferred video settings; and
- login status (where requested).
These cookies may be set by us or by third-party providers whose services we have added to our Services.
Functional cookies are optional. If you do not allow these cookies, some or all of these features and services may not function properly.
Analytics and Performance Cookies
These cookies help us understand how visitors interact with our Services and allow us to measure and improve their performance. They help us understand which pages are the most and least popular, how visitors move around our Services, and how our Services are being used.
These cookies may collect information such as:
- pages viewed;
- navigation paths;
- session duration;
- device information;
- browser type;
- approximate location;
- referring websites;
- interactions with content; and
- errors encountered.
We use this information to:
- measure and improve the performance of our websites and applications;
- understand how visitors use and navigate our Services;
- identify our most and least popular content;
- monitor and address performance issues; and
- measure the effectiveness of campaigns.
Where possible, information collected through these cookies is aggregated or pseudonymised. We may use Google Analytics and other authorised analytics providers to provide these services.
These cookies are optional. If you do not allow them, we will have less information about how you use our Services and will be less able to monitor and improve their performance.
Social Media Cookies
These cookies are set by social media services that we have added to our Services. They enable functionality such as allowing you to share our content with your friends and networks or interact with content provided through social media platforms.
These cookies may be set by social media providers such as Meta, TikTok, X, LinkedIn and other social media platforms whose services or functionality are integrated into our Services.
Social media providers may use these cookies to recognise your browser or device when you visit our Services and other websites. This may enable them to understand your interests, build a profile based on your browsing activity and personalise the content or messages you see on other websites and services.
Information collected through these cookies may be processed by the relevant social media provider in accordance with its own privacy and cookie policies.
Social media cookies are optional. If you do not allow these cookies, you may not be able to use or see certain social media features or sharing tools available through our Services.
Advertising and Targeting Cookies
These cookies may be set through our Services by us or by our advertising partners. They are used to understand your interests and browsing activity so that advertising can be made more relevant to you, including advertisements you may see on other websites and services.
These cookies may collect or use information such as:
- pages viewed;
- products or content browsed or purchased;
- content you interact with;
- searches performed;
- browser and device identifiers;
- IP address;
- advertising identifiers; and
- interactions with advertisements.
We and our advertising partners may use this information to:
- build a profile of your interests;
- personalise advertising and show you more relevant advertisements;
- create and manage audience segments;
- limit the number of times you see an advertisement;
- measure the effectiveness and performance of advertising; and
- improve our advertising and marketing campaigns.
These cookies may recognise or uniquely identify your browser or device. Our advertising partners may process information collected through these cookies in accordance with their own privacy and cookie policies.
Advertising and targeting cookies are optional. If you do not allow these cookies, you may experience less targeted advertising.
Sharing information with commercial partners
Where you have consented to the use of Advertising and Targeting Cookies, information collected through those cookies may be made available to carefully selected third parties for advertising, measurement and marketing purposes.
These third parties may include:
- advertising technology providers;
- analytics providers;
- social media platforms;
- media buying agencies;
- commercial partners;
- sponsors;
- digital marketing partners;
- affiliate marketing providers.
These organisations will not have direct access to your personal information, including any technical identifiers, but they may combine cookie information collected through our Services with information they already hold in order to:
- personalise advertising;
- measure campaign performance;
- create audience insights;
- provide reporting;
- deliver relevant marketing communications;
- improve advertising effectiveness.
We require our partners to process information in accordance with applicable data protection laws and contractual obligations. A current list of our commercial partners is available on our Commercial Partners page.
Sharing information with commercial partners
A regularly updated list of cookies used across our Services, including:
- cookie name;
- provider;
- purpose;
- duration;
- cookie category;
is available through our Cookie Settings and Preference Centre.
Managing your cookie preferences
To opt out of being tracked by Google Analytics across all websites, you can download the Google Analytics browser opt-out add-on, available from https://tools.google.com/dlpage/gaoptout
Please note that disabling certain cookies may affect the functionality of parts of our Services.
You can also learn more about managing cookies at:
- www.allaboutcookies.org
- www.youronlinechoices.eu
You may opt out of Google Analytics by downloading Google's browser add-on.
Changes to this Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in law, technology or our business practices.
Any updates will be published on this page together with the effective date.
Contact Us
If you have any questions about this Cookie Policy or our use of cookies, please contact:
Data Protection Officer
Tottenham Hotspur Football Club
782 High Road
London
N17 0BX
Email: privacy@tottenhamhotspur.com