Club extends relationship with Kumho Tyre
The Club has extended its agreement with Kumho Tyre as its Official Tyre Partner for a further three years. This new agreement continues a successful partnership between the Club and Kumho which began in 2016.
The new long-term partnership will see the Club and Kumho Tyre continue to work together to engage with fans through a range of activities including co-created digital campaigns and branding on the Club’s in-stadium LED advertising system.
As part of the renewed partnership, Kumho Tyre will continue to present the Club’s well-established match day player mascot programme. Tottenham Hotspur will also support Kumho Tyre’s Corporate Social Responsibility programmes by driving awareness of tyre safety.
Kumho Tyre, founded in South Korea in 1961, is one of the world’s leading tyre manufacturers with annual sales of over 60 million tyres across 180 countries.
Daniel Levy, Chairman of Tottenham Hotspur, said: “Extending our partnership with Kumho Tyre reinforces the success of the relationship we have had over the past two years. It is exciting to continue this collaboration that will see us support the growth of the Kumho business and brand through our growing digital channels both here in the UK and in key international markets.”
Kyungtai Ju, President of Kumho Tyre Europe GmbH, added: “We are thrilled to be extending our association with such a prestigious Club as Tottenham Hotspur – this partnership has already been extremely successful and we very much look forward to continuing to work on engaging with our customers and the Club’s fans around the world.”
Catalina Kim, CEO of Catalina and Partners Corporate Advisory Ltd., which has been responsible for this deal since the outset on behalf of Kumho, further commented: “It is great to see both parties continue this successful relationship. We look forward to many more prosperous years for Tottenham Hotspur and Kumho Tyre.”