Monster Energy extends agreement as Official Energy Drink Partner

The Club has announced a long-term extension to its agreement with Monster Energy as our Official Energy Drink Partner.

Monster Energy has created a number of innovative content campaigns and experiences for our fans since 2019 such as the Stadium Ball Drop, which achieved two world records, and the Fan v Pro player activation, where four lucky fans played FIFA against first team players on the stadium big screens.

Through the extended partnership, Monster Energy will continue to create unique activations for the Club’s fans and promote its range of products to stadium visitors on matchdays.

Todd Kline, Chief Commercial Officer, Tottenham Hotspur, said: “We have built a fantastic relationship with Monster Energy over the last few years. We look forward to continuing to help elevate the Monster Energy brand to our growing global fanbase with a series of exciting collaborations for our supporters.”

Senior Vice President of Marketing at Monster Energy EMEA, Jimmy Goodrich, added: “It’s great to extend our partnership with Tottenham Hotspur. We’re proud of the content and experiences we’ve delivered for Spurs fans to date and we’re looking forward to growing our relationship with the Club and its fanbase both in the UK and abroad over the next few years.”

Since launching in 2002, Monster Energy has become a global energy drink and lifestyle brand, with a stellar partnership roster of sports teams, events and athletes. Monster Energy partners with elite sports and drives deep connections with fans to give them valued experiences that are authentic and credible.