Tottenham Hotspur partners with OneFootball - the ultimate football platform
Wed 24 March 2021, 07:00|Tottenham Hotspur
Tottenham Hotspur is delighted to announce it has become a partner of OneFootball - the most popular digital media platform for young football fans, with over 85 million monthly active users across the globe.
The multi-faceted partnership will make Club content accessible to OneFootball’s young and passionate global audience, with original articles embedded into the news stream of its popular personalised app and website.
The partnership will also see Tottenham Hotspur and OneFootball work together on exciting new digital initiatives with the Club’s commercial partners.
Tottenham Hotspur partners with OneFootball – the ultimate football platform
• Original Club content to be made accessible to OneFootball’s young and passionate global audience of more than 85 million monthly active users
• Partnership sees the Club become a shareholder of OneFootball alongside some of Europe’s leading clubs and the German Football Association
• Club has previously enjoyed a five-year partnership with Dugout, the UK-based football media company, who were acquired by OneFootball in December 2020
The Club has previously enjoyed a five-year partnership with Dugout, the UK-based football media company, who were acquired by OneFootball in December 2020.
Tottenham Hotspur will now become a shareholder of OneFootball alongside some of Europe’s leading clubs, including Arsenal, FC Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain, Real Madrid and Olympique Marseille. Borussia Dortmund and the German FA also join the Club as shareholders today.
As a shareholder, Tottenham Hotspur will support the strategic direction of both OneFootball and the broader club media content ecosystem.
Donna-Maria Cullen, Executive Director, Tottenham Hotspur, said: “OneFootball has a unique position in the football media landscape and prides itself on constant innovation, which makes them a great partner for us as we continue to build our media ecosystem and the international reach and following of the Club.
“We have enjoyed a fantastic relationship with Dugout since 2016 and, following their acquisition by OneFootball, are delighted to extend this relationship further.”
Lucas von Cranach, Founder and CEO, OneFootball, said: “We are extremely proud to welcome Tottenham Hotspur as a new shareholder to OneFootball. The Club is highly respected in the football industry for its business excellence and embracing the latest technologies, and their fantastic new stadium is a testament to that.
“We look forward to bringing fans across the world closer to their beloved club and to exploring new opportunities in the digital space together.”