Tottenham Hotspur goes multilingual on social media
21 November 2014|Tottenham Hotspur
The Club has today launched new multi-language social media channels to further engage with a growing international fan base.
The Club has an estimated global following of over 180 million, with over 100 Official Supporters Clubs in 40 countries across the world and over 5.6 million page likes on Facebook.
In addition, we have some of the most popular Chinese social media channels in European football, with over 2 million followers on Sina, Tencent and Wechat.
The Club has now launched its social media channels in five different languages – Indonesian, Thai, Malay, Hindi and Spanish – as part of an improved offering to a multilingual fan base.
Localisation comes on the back of continued growth in the Club’s fan base, including Asia where Tottenham Hotspur has an estimated 80 million fans and a long-term commercial partnership with Hong Kong-based insurance firm, AIA.
Legendary former players such as Ledley King and Ossie Ardiles have had a regular presence in Far Eastern countries such as China and Malaysia, as the Club works with AIA to develop grassroots football and promote health and wellbeing across the Asia-Pacific region. Fan growth in this part of the world is demonstrated by the fact that the Club has more Facebook followers from Indonesia than any other country.
The recent appointment of former Argentinian international defender, Mauricio Pochettino, as Head Coach, as well as the popularity of players such as Erik Lamela and Roberto Soldado, has helped the Club increase its following throughout Latin America, and Spanish-speaking fans can now follow the Club on Twitter @Spurs_ES.
In India, where Tottenham Hotspur has a traditionally strong fan base, the Club’s award-winning Foundation has recently established a partnership with Special Olympics Bharat to provide greater access to sporting opportunities for athletes with learning disabilities.
Fans wishing to access the Club’s social media in Hindi can now follow Tottenham Hotspur on Twitter @Spurs_India, while the Club will be delivering geo-targeted Facebook posts in all five languages, covering the most relevant news tailored for individual regions.
The localisation programme forms part of the Club’s wider work to further engage with its international fan base through its broad range of media channels, with more developments planned throughout the season.