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Club and Ticketmaster Sport launch new partnership to drive ticketing technology innovation

Wed 17 February 2021, 10:00|Tottenham Hotspur

We are pleased to announce the renewal of an exclusive long-term partnership with Ticketmaster Sport, the global leader in advanced ticketing technologies, who become the Club’s Official Ticketing Innovation Supplier.

In a first of its kind, the Club and Ticketmaster Sport will collaborate on a co-innovation partnership to drive technological ticketing advancements for the sport industry.

The Club has already worked closely with Ticketmaster Sport to incorporate a fully-digital ticketing journey for fans visiting Tottenham Hotspur Stadium.

With mobile ticketing a key feature of the fan journey since the world’s most technologically-advanced stadium was opened in 2019, the recent return of fans for two matches in December, 2020, saw 4,000 enjoying the matchday experience using only their mobile devices.

Club and Ticketmaster Sport launch new partnership

• Ticketmaster Sport becomes Club’s Official Ticketing Innovation supplier as part of a renewal of its long-term partnership.
• Co-innovation strategy aims to drive technological advancement in ticketing across the sport industry and enhance the fan experience.
• Fully-digital ticketing journey already rolled out at Tottenham Hotspur Stadium ready for a safe return of fans to events.

In addition to making the matchday entry process as smooth as possible, the new system has been designed to help protect supporters’ health, safety and security by reducing physical contact and verifying who is inside the stadium on matchdays.

The Club and Ticketmaster Sport will continue to develop a ticketing solution with a focus on innovation and resilience to bring the best possible experience to fans.

This will involve use of a suite of tools, designed by Ticketmaster Sport with the evolving needs of capacity, social distancing and other logistics in mind, to help welcome fans back safely during this unprecedented time.

Ian Murphy, Head of Ticketing, Tottenham Hotspur, said: “We are excited to extend our long-term partnership with Ticketmaster Sport.

“Over a number of years, Ticketmaster Sport has assisted us in successfully delivering on a number of core projects, including the ticketing operations required throughout our transition from White Hart Lane to our new stadium, via Wembley.

“This new agreement will see us look to take the traditional ticketing model to a new level as we strive to deliver the best experience for our supporters and utilise cutting-edge technology for all visitors to Tottenham Hotspur Stadium.”

Adam Newsam, Chairman of Ticketmaster Sport, said: “Having partnered with Tottenham Hotspur since 2006, we’re thrilled that our successful relationship continues to grow. By combining our collective experience, time and resources into this co-innovation partnership, we aim to ensure that the future of our industry is a forward-thinking, fan-focused and pioneering one.

“When the time comes to get fans back to live sport, our cutting-edge technology will allow the Club to adapt as needed, and not only welcome fans back but enhance their experience through the ticketing journey.”