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  • PROJECT: BE CLEAR ON CANCER – BOWEL CANCER AWARENESS

    Target Group:be clear on cancer large
    Men and Women aged 55+ across Barnet, Enfield, Haringey, Camden, Islington and West Essex.

    Funded by:
    NHS North Central London and West Essex Cancer Commissioning Network.

    Partners:
    NHS North Central London and West Essex, Bowel Cancer UK, Arsenal in the Community.

    Background:
    Tottenham Hotspur Foundation and Arsenal in the Community have come together to raise awareness of the early symptoms of cancers in our communities.

    By using the badge of a Premier League Club, we are in a unique position of being able to reach pockets of society that traditional health services struggle to access.

    We have supported the local implementation of the national ‘Be Clear on Cancer’ awareness campaign since 2011 which aims to raise awareness of the symptoms of bowel cancer and the importance of early diagnosis.

    Our aim is to increase survival rates through raising awareness of the early signs and symptoms of lung and bowel cancer to high risk and hard to reach groups in our local communities, empower those with symptoms to visit their GP as well as familiarise the general public with symptoms associated with lung and bowel cancer.

    We have worked alongside national media campaigns with our diverse and specially trained Community Health Ambassadors engaging with members of the public in places such as pubs, community events and centres, bus stops, streets, local businesses, group presentations, libraries, shopping centres and DIY stores to name but a few.

    Hello! I am from the United States. I became Community Health Ambassador upon moving to London to complete a Master’s in Health Psychology.
    My work as Community Health Ambassador complimented my university course, which was heavily focused on health promotion campaigns and their evaluation. I feel very lucky that I found a practical experience in my field, which was not provided by the university and I could not find it anywhere else.
    Claire Daniel

    Why needed:
    With over 41,000 new cases of lung cancer and over 40,000* new cases of bowel cancer diagnosed each year, lung cancer and bowel cancer are the second and third most common cancers in the UK (respectively). Lung cancer is the biggest cancer killer in the UK, second to bowel cancer. Despite the availability of treatment and public health initiatives, the UK has a lower survival rate than in most western countries for both lung and bowel cancer. Late or missed diagnosis has been suggested as a major contributor to the UK’s ranking.**

    Knowing the symptoms is the first step of beating cancer. This is why educating people and allowing them to recognise potential problems is so important.

    *Based on latest statistics available: Number of new cases (2009)
    **Department of Health Cancer Reform Strategy (2007)

    Predicted Impact:
    To watch our videos about lung and bowel cancer signs and symptoms and, of the work we have been doing in local communities, visit our YouTube channel.

    To find out more about our work with lung cancer, view our brochure.

    Community Health Ambassador Testimonials:

    Anna Jozefowicz
    While developing and coordinating the campaign I realised the massive demand on health promotion and health campaign activities. They are vital for communities and individuals. Driven by passion, positive public feedback and amazing results, I decided to set up a charitable organisation in order to commit myself to health promotion through working with and training Community Health Ambassadors.