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#ClubAnnouncement

Tottenham Hotspur Women Announces Partnership with e.l.f. Cosmetics

Thu 04 September 2025, 09:00|Tottenham Hotspur

Tottenham Hotspur Women is delighted to announce a ground-breaking partnership with global cosmetics brand e.l.f. Cosmetics (NYSE: ELF).

The partnership - e.l.f. Cosmetics’ first in Europe - sees the brand become the new Official Back of Shirt Partner of Tottenham Hotspur Women, as part of a shared ambition to champion the growth of women’s football.

e.l.f. Cosmetics will be working with the Club on delivering unique activations, innovative content and community initiatives that are focused on leaving a lasting legacy of empowering females on and off the field.

e.l.f. Cosmetics, founded in 2004, was one of the first digital beauty brands, growing to become a disruptive force in the beauty industry. e.l.f.  is  also a partner of the Billie Jean King Cup, the National Women’s Hockey League, the USA’s National Women’s Soccer League, the Wonder Women of Wrestling Varsity Tournament and has teamed up with professional race car driver Katherine Legge, Paralympic swimmer Anastasia Pagonis, and professional ice hockey player Kendall Coyne Schofield, among other initiatives in women’s sports.

Ryan Norys, Chief Revenue Officer, Tottenham Hotspur said: “We are hugely excited to be announcing a partnership with e.l.f. Cosmetics – a titan in the women’s cosmetics space and a brand that shares our passion for the growth of the women’s game. That e.l.f. has chosen Tottenham Hotspur Women as its inaugural sporting partner in Europe underlines this commitment. We are looking forward to collaborating with e.l.f. to bring our Women’s team to new audiences heading into the new season.”

 Hannah Roberts, Vice President Marketing, e.l.f. Beauty said : “At e.l.f. we believe confidence is a sport of its own. According to a study by Ernst & Young and espnW,  94% of female C-suite leaders played sports growing up, showing that what happens on the pitch can help shape what happens in boardrooms. Partnering with Tottenham Hotspur Women is about more than putting our name on a shirt; it’s about putting momentum behind a movement. Together, we want to inspire the next generation to express their truest selves – whether that’s scoring goals, breaking glass ceilings, or both.”