Tottenham Hotspur to swap front of shirt logo in support of Philippines-based breast cancer charity

Tottenham Hotspur and AIA will show their support for a Philippines-based breast cancer charity at the Club’s upcoming Premier League fixture against Luton Town on Saturday 30 March.

The selected charity, ICanServe Foundation, was chosen by AIA Philippines, and the fixture will see the existing AIA logo swapped with an emblem promoting the charity on the front of the men’s team’s shirts.

ICanServe Foundation, Inc. is a Philippines-based advocacy group of breast cancer survivors and volunteers. It co-creates breast cancer control programmes with local government as part of its initiative to promote early breast cancer detection, access to accurate diagnosis and timely treatment, survivorship care, palliative care, hospice care and patient navigation.

Match-worn shirts will be signed by the players after the game and auctioned to raise funds for the charity.

The Club annually works with its Global Principal Partner, AIA, to identify a charitable cause from across the Asia-Pacific region to replace its shirt sponsorship with for one Premier League game per season.

Previous charitable causes to have benefitted from the initiative include:

• AIA China Youth Football Development Fund
• AIA Thailand ‘Sharing A Life’
• ISF Cambodia
• AIA Better Lives Fund, Singapore
• AIA China ‘Reading for Dreams’

Donna-Maria Cullen, Executive Director, Tottenham Hotspur, said: "We are proud to continue our work alongside AIA to provide a unique platform to raise awareness for worthy causes across the Asia-Pacific region every season. ICanServe Foundation perform vital work in early breast cancer detection as well as supporting in-patient care, and we are delighted to promote their work to a global audience of billions around this weekend’s fixture."

Melissa Henson, Chief Marketing Officer of AIA Philippines who also oversees its ESG efforts, shared: "As part of a company driven by our Purpose of helping people live healthier, longer, better lives, we at AIA Philippines believe that women’s health deserves special attention, hence our partnership with ICanServe Foundation. By supporting this charity match, we hope to raise awareness, inspire action, and contribute to the fight against breast cancer. March, being International Women’s Month, makes this initiative even more poignant."

To support the ICanServe Foundation, place a bid for a match worn shirt at https://www.matchwornshirt.com/category/tottenham-hotspur from 3pm on Saturday (30 March).