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Tottenham Hotspur announces partnership with Korea Tourism Organisation

Tue 03 May 2022, 00:00|Tottenham Hotspur

Tottenham Hotspur and the Korea Tourism Organisation are pleased to announce a partnership that will see both parties work together in the lead up to and during the Club’s pre-season tour to Korea this July.

The Korea Tourism Organisation (KTO) is the National Tourism Organisation of the Republic of Korea. With offices located worldwide, including in London, the KTO is dedicated to promoting travel to Korea – which is now open to fully vaccinated visitors.

Through the new partnership, Korea Tourism Organisation messaging will run on digital advertising boards during games at Tottenham Hotspur Stadium. The partnership will also see both parties collaborate on content and promotion of Korean tourism for our visit in July, 2022.

We are currently the most watched and best-supported overseas football team in South Korea and home to two of the country’s most loved players, Heung-Min Son and So-hyun Cho, who are Men’s and Women’s national team captains respectively.

We also currently have four Official Supporters’ Clubs in South Korea - Boryeong Spurs, Daegu Spurs, Gangwon-Do Spurs and South Korea Spurs – and, last year, we launched @Spurs_KR, a new Korean Twitter account, to sit alongside our dedicated Korean language website.

As is tour tradition, our players and Ambassadors will be out and about in South Korea in July, meeting fans, supporting good causes and immersing themselves in local culture*.

Alongside this, our Global Football Development coaches will deliver our renowned technical programme for local young players and coach education workshops, showcasing the authentic training methods developed within the Club’s Academy, helping young players to reach their full potential.

Todd Kline, Chief Commercial Officer, Tottenham Hotspur, said: “We are hugely excited to be heading to Korea this summer for our first international tour in three years. We are well aware of the passionate following we have there and are delighted to be working with the Korean Tourism Organisation to drive further interest in our visit, while building even greater affinity between the homeland of Heung-Min Son and our global fanbase.”

Mr Sang Min Lee, Director, Korea Tourism Organisation (London Office) said: “At the centre of our 2021 tourism campaign ‘This is My Korea’ was a successful partnership with Heung-Min Son, Honorary Ambassador for Korea Tourism, whose participation generated a burst of excitement in anticipation of travel becoming a reality again. Now that Korea has reopened to international visitors, we hope that this partnership with Tottenham Hotspur and their long-awaited tour to Korea will create valuable opportunities for fans of the team to explore Sonny’s unique and beautiful home country for themselves – and discover their Korea.”

*Subject to any COVID-19 guidelines in place