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Club puts fans in the spotlight for new retail campaign

04 October 2017|Tottenham Hotspur

The Club has put fans at the forefront of its digital campaign ‘We The 12th’ which went live today to launch the Autumn/Winter 2017 collection of Tottenham Hotspur merchandise.

The unique campaign aims to capture the true spirit of the everyday Spurs fan, whether six months old or 90 years young, encapsulating what the Club means to them – and acknowledging our fans as the twelfth member of the team.

Fans were invited by the Club via social media to be part of a unique opportunity to front the latest Spurs Autumn/Winter 2017 merchandise and travelled to London from far and wide to feature in the video modelling the new collection.

Ria Harrison, one of the fans featured in ‘We The 12th’, said: “I’ve been a Spurs fan all my life and it was a real privilege to be contacted by the Club and invited to be part of the Autumn/Winter campaign.

“Supporting Tottenham is a huge part of my life, it dominates my weekends so to be contacted purely because I am a fan was a real honour.”

Eugene, a Spurs fan for more than 30 years, and his seven-year-old son Alexander, feature in the campaign together and he said: “It was great fun to be part of the shoot and shows just how much the Club values its fans.

“It’s an exciting time to be a Spurs fan. We have a manager and a squad of players with the ability to compete with the best teams. More importantly, they have the attitude and collective team spirit to be champions.”

Renaldo grew up in Haringey and has been a Spurs fan for 30 years. He said: “It was a really good experience to be involved and to represent the 12th player of the team. My daughter and I were lucky enough to be chosen to be in the campaign together – we thoroughly enjoyed the experience and we are really proud to be part of it.”

The ‘We The 12th’ collection is now available and includes merchandise for men, women and children. 

To view the ‘We The 12th’ campaign video, click on the panel above or visit