ONE LONDON brings two of the world’s most popular sports in football and basketball together, helping to tackle local social issues such as health, education and employment through sports coaching and workshops.
In London, the project will see the Tottenham Hotspur Foundation, along with the Charlton Athletic Community Trust and the Queen's Park Rangers Community Trust, join forces with CSR programmes from 15 of Europe’s highest profile basketball clubs.
The collaboration will see clubs use both sports to engage with young people in their respective communities and activate a legacy of programmes that will start with the 2013 Euroleague Final Four at The O2 on May 10-12 this year.
Final Four will see representatives from the Foundation speak about the partnership at the Innovation in Sports Business Summit as well as participate in activities at the Euroleague Final Four semifinal games, where a group of One London young people will be invited on court at The O2.
Jordi Bertomeu, CEO and president of Euroleague Basketball, said: "This is a significant step for Euroleague Basketball and its One Team programme, as we introduce a different sport for the first time, thus increasing the possibilities of having wider social impact.
"All three partners of One London are leaders in using sport as a tool for social change. We are very excited to be teaming up with them, as well as to be forging cooperation across Europe between these leading football and basketball clubs. It is a clear example of sport joining together to make a positive contribution to those around us."
Grant Cornwell, Chief Executive Officer of Tottenham Hotspur Foundation, added: "We have a long-term, proven track record of working with our communities. Football and basketball are very effective ways of communicating and reaching out to young people. It's an exciting partnership and we're very glad to be a part of it."
For further information about One Team Euroleague Basketball visit: www.one1team.org