Building on the Club’s successful primary school Enterprise Academy programme, the secondary school strand aims to support pupils at risk of underachieving in local schools by helping them develop an understanding of the essentials of business.
The programme, funded by Sport Relief and the Premier League Charitable Fund, sees Foundation mentors work with students in Year 7 and Year 9 to raise self-esteem and motivation in school whilst also building teamwork and problem solving skills.
Using the example of Tottenham Hotspur, the activities encourage pupils to create their own football club by exploring some of the key business decisions clubs have to make. Pupils are supported to explore the business operation of a club, from kit design to buying and selling players, to help them develop transferable skills.
Upon completion of the course, students are given the opportunity to visit White Hart Lane for a stadium tour as a reward for their hard work.
Michael Rowley, Deputy Principal of Oasis Academy Hadley, one of the participating schools, said: “This is a fantastic opportunity for our Year 9 students to gain an invaluable insight into how a Premier League Football Club operates.
“Most young people only see football as a game played on the pitch so to be able to take part in such a relevant marketing activity not only increases their knowledge but provides them with a context and relevance for their marketing and business studies.
“On days when the Enterprise sessions take place, students’ motivation in school improves.”
One of the students who has taken part in the programme said: “I am really enjoying the Enterprise sessions, they are very interesting. It has helped me to learn about the meaning of marketing and I always look forward to the lessons. I can’t wait to visit the stadium too!”
Nikki Kelly, Senior Manager at Tottenham Hotspur Foundation, said: “This is a practical, hands-on programme and a great example of how the appeal of Tottenham Hotspur is able to make students sit up and listen in the classroom. The feedback we’ve had from participating schools has been encouraging and we look forward to supporting more pupils at risk of underachieving through the Enterprise Academy.”
Tottenham Hotspur Foundation is committed to creating opportunities that will change the lives of those living in the local community. Education and employment opportunities are at the heart of this commitment. Through its strong links with local educators, employers and government, Tottenham Hotspur Foundation works with thousands of young people helping them to gain qualifications through its education programmes, supporting them on to apprenticeship schemes and delivering job opportunities.
If you’re interested in running the Enterprise Academy at your school, please contact email@example.com. Please state ‘Enterprise Academy’ in the subject line.