Virtual Mascot programme recognised at Leaders Sports Awards
Thu 24 September 2020, 16:06|Tottenham Hotspur
Our Virtual Mascot programme delivered for Junior fans around our behind-closed-doors home matches has been recognised at the Leaders Sports Awards 2020.
The Awards are this year recognising organisations delivering value to the market by creating relevant and current content during COVID-19. Our Virtual Mascot programme has been announced as a winner in the Live Experience category.
With the traditional mascot experience of leading the teams out at the stadium currently unavailable due to the pandemic, the virtual programme, delivered in partnership with Kumho Tyre, has been designed to keep our younger fans engaged on home matchdays.
One Hotspur Junior Members have the chance to be a virtual mascot at all behind-closed-doors Premier League home matches by entering a free competition.
Lucky winners receive a virtual mascot pack, which includes:
• A full replica kit in a stylish Kumho Tyre presentation box.
• A letter from none other than Harry Kane.
• A Spurs flag and many more goodies.
Images of all our virtual mascots, along with a short profile, are in the matchday programmes, we post a virtual team line-up graphic on social media ahead of kick-off and we read out all mascot names during our N17 Live online broadcast.
As the teams walk out onto the pitch, images of our virtual mascots are shown on the giant video screens in the stadium for the players to see.
To round off a truly unique experience, after the matches, we send each virtual mascot a digital certificate to share with friends and family.
A highlight of the programme so far came ahead of July’s encounter with Everton, when Harry Kane himself invited young Archie Wilks to be a virtual mascot. The brave four-year-old fan suffers from a stage 4 high risk neuroblastoma cancer and beat coronavirus earlier this year.
Watch Archie’s story here...
Leaders is the foremost global network in sport with a passionate, multi-lingual team of over 40 people, with two clear functional areas: Sport Business and Sport Performance.