AccessibilityTottenham Hotspur Stadium

Search

Articles from Spurs

Shop Spurs

Ask Spurs

Social Channels

English social media accounts
한국어 social media accounts
中文 social media accounts
Indonesian social media accounts
Malaysian social media accounts
Portuguese social media accounts
Spanish social media accounts
Thai social media accounts
India social media accounts

Sites & Languages

#ArchivedNews

Trending in China

Thu 23 February 2017, 06:05|Tottenham Hotspur

Our recent Year of the Cockerel campaign celebrating Chinese New Year has proven popular among our ever-growing fan base in the region.

The campaign was launched with a live broadcast on the popular Weibo social media platform prior to last month’s match with West Brom at the Lane, at which the team warmed up in special edition t-shirts.

A competition was then launched on our bespoke social media channels in China for fans to win those shirts, signed by the players. The competition was also run by national broadcasters SuperSports and CCTV 5 on their social platforms.

The result – our campaign ranked number one out of all Premier League club Chinese New Year campaigns, and second behind only Real Madrid in the whole of Europe based on hashtag uses.