Tottenham Hotspur returns to Hong Kong to take part in 2013 Barclays Asia Trophy
The Club will return to Hong Kong to play in the 2013 Barclays Asia Trophy, which takes place from July 24-27 at the Hong Kong National Stadium.
We first played in the tournament three years ago, beating Hull City 3-0 in the final to be crowned 2009 Barclays Asia Trophy Champions in Beijing, China.
From that success in Beijing, we then travelled to Hong Kong to play a friendly against South China FC, our club partner.
Now we return to Hong Kong and in addition to facing Barclays Premier League opposition in Manchester City and Sunderland, the 2013 tournament provides us with an opportunity to compete alongside South China FC, who we've enjoyed a successful partnership with since 2009.
This partnership has seen us work closely together over the past four years to provide opportunities for coaches and players from both Clubs to gain overseas experience.
We've also put in place a knowledge exchange programme, designed to share best practice around football development and youth coaching techniques.
Speaking on the back of the announcement, Andre Villas-Boas, Head Coach, said: “The Club is delighted to have the opportunity to return to Hong Kong and play in the 2013 Barclays Asia Trophy.
“Over the past few years, we have seen a significant increase in the levels of support the Club has across the region. This tournament presents us with an opportunity to thank those fans, as well as introducing new fans to Tottenham Hotspur.
“We are also delighted to have the chance to compete alongside South China FC – a Club with which we already enjoy a special relationship.”
We've seen a significant rise in our Asian fan base in the last couple of years.
Our participation in the 2013 Barclays Asia Trophy is the latest in a line of initiatives designed to provide fans from across the region with ways in which they can get closer to the team and players.
In addition to our Facebook and @SpursOfficial Twitter pages, we recently launched an official presence across two Chinese social media platforms, Sina - http://weibo.com/tottenhamhotspur - and Tencent - http://t.qq.com/tottenhamhotspur
The response from our Chinese fan base has been excellent and the Club is actively engaged with fans across these platforms to provide them with all the latest news, exclusive video interviews and promotions to win official merchandise.
In response to demand from fans, the Club has established a number of Official Supporters Clubs across Asia.
Spurs supporters can now meet-up regularly with other fans in Kuala Lumpur, Tokyo, Singapore, Shanghai, Indonesia and Guangzhou.
Further details of how to find your nearest Supporters Club can be found at www.tottenhamhotspur.com/supporters-club
Moving forward, we are looking to develop our Global Coaching Programme across Asia.
This programme has already been successfully rolled out across Malaysia, Singapore and Thailand, with a number of clubs and Soccer Associations keen to work with a Premier League Club that is known throughout the football world for having a tradition of playing, and coaching youngsters to play, an exciting and entertaining style of football.