Ledley opens Get to know cancer pop-up shop
26 January 2015|Tottenham Hotspur
Club ambassador Ledley King was urging more men to go for regular health checks when he opened Get to know cancer’s pop-up shop in Wandsworth alongside Secretary of State for Public Health, Jane Ellison, Deputy Mayor, Cllr Richard Field and leader of Wandsworth Council, Cllr Ravi Govindia.
The pop-up shop will be open seven days per week until 12th February at Southside Shopping Centre and aims to spread the message about cancer prevention, encouraging Londoners to get checked - especially men who are 37 per cent more to die of cancer than women in the UK.
Staffed by specialist Get to know cancer nurses, those visiting the pop-up can get advice on the signs and symptoms of cancer and the importance of early diagnosis whilst also taking advantage of free BMI, blood and carbon monoxide tests.
In London, between 2011-2013 10,838 men under the age of 75 died from cancer, with 57 per cent of these deaths considered preventable.
The Club has been supporting the Get to know cancer campaign for two consecutive seasons, using its high profile platform to raise awareness of the signs and symptoms of cancer and promoting the importance of early diagnosis. The major NHS campaign aims to save up to 1,000 lives in London each year through early diagnosis with one clear message: cancer can be ‘treatable, even beatable’ if diagnosed early.
Get to know cancer’s pop-up shops have been successful in educating Londoners about cancer and prevention – its last shop in Wandsworth attracted just under 2,000 people in four weeks.
Below: Ledley at the pop-up shop in Wandsworth with Deputy Mayor, Cllr Richard Field
This isn’t the first time the Club has supported Get to know cancer’s pop-up initiative - Kyle Walker opened London’s first Get to know cancer drop-in clinic in Haringey back in February 2014 and for one home game each month, the Get to know cancer pop-up stand is situated outside White Hart Lane raising awareness amongst fans and the local community.
Ledley said: “The Club has been supporting Get to Know Cancer in raising awareness of the signs and symptoms of cancer and promoting the importance of early diagnosis to Londoners. The campaign has been well received by our fans and local residents, encouraging them to go to their GP as soon as they notice something unusual with their health.
“I’m sure that this new pop-up shop will be just as successful in educating even more Londoners about the different signs of cancer to look out for. Remember, cancer can be ‘treatable, even beatable’ if diagnosed early.”
Dr Jane Fryer, NHS England (London) Acting Regional Medical Director, said: “We estimate that approximately 1,000 people are dying unnecessarily in London each year because their cancers are not spotted early enough. Men are traditionally more reluctant to get health checks than women, but it’s vital they wait less time before seeking medical advice about changes to their health. Cancer is no longer the death sentence it once was – it can be treatable and beatable.
“We want to see everyone with cancer diagnosed as quickly and accurately as possible, and the latest Get to know cancer pop-up stall makes it easy for shoppers to drop in and get quick and free information and health checks."
Local cancer survivor Moses Kit, 35, from London, said: “At first I thought I had a chest infection, which I ignored for the best part of a year. When I started to cough up blood and lose weight, I put it down to stress.
“By the time my cancer had been confirmed it had spread. I started treatment immediately.
“My advice would be to listen to your body and go to the doctor. Cancer is not always somebody else’s problem."
Below: Ledley has his height measured at the pop-up shop
Director of Public Health, Wandsworth Council, Houda Al Sharifi said: “Last year’s shop was a huge success, but we’re keen to get the message out to more men this year. We want them to take Moses’ advice and get any symptoms checked out early.
“Cancer can affect people of all ages - including the young and previously fit - and we hope Ledley helps spread the message that it’s important for everyone to learn to spot the signs and get themselves checked out.”
The Get to know cancer pop-up shop is in Southside Shopping Centre opposite TK Maxx from now until Thursday 12 February from 9am-7pm Monday to Friday, 9-6pm on Saturdays and 11am-5pm on Sunday.