Club tops Sport Social Media Index
30 December 2013|Tottenham Hotspur
The Club has topped the Sport Social Media Index - the first-ever index ranking British professional football, rugby and cricket teams according to social media performance.
The Sport Social Media Index is a league table of 148 British professional football (English Premier League, Championship, Leagues One and Two; plus the SPL) rugby (Super League and Premiership) and cricket (County Championship Divisions One and Two) teams, ranked according to the best use of social media by their official club channels.
To be published annually, The Sport Social Media Index, produced by PR and social media agency Umpf with partners William Hill, was four months in the making.
The table is compiled by measuring the performance of each team based not just on an algorithm, but research from a team of nine people who looked at eight social networks, as well as a panel of four judges who presided over the results.
It includes an overall table of 148 teams ranked first to last, plus nine additional tables showing rankings based on each sporting league.
We were named the leading professional team in the inaugural Sport Social Media Index with a score of 69.9 out of 100, more than two points ahead of second-placed Chelsea (67.6) and almost three points ahead of Leyton Orient in third (67).
According to the judges, we generated a strong data score with excellent levels of community engagement, offering a great breadth of social media channels.
Michael Sheehan, Social Media Customer Experience Manager at William Hill, said: “Tottenham deserved to be crowned this year’s winners as they have truly mastered the art of engaging with their fans on multiple platforms. Their content is fresh, engaging and resonates well with their supporters."
Full league tables, methodology and judges’ bios available here - www.sport.socialmediaindex.co.uk