Club launches new website for growing Chinese fanbase
Thu 05 February 2015, 10:00|Tottenham Hotspur
• New website brings latest news and videos direct to Club’s Chinese fans in their native language
• Site backed by one of China’s top online sports portals, Netease Sports
• Launch activity includes exclusive content and competition to win signed squad photo
• Cn.tottenhamhotspur.com launched in time for Chinese New Year
London, Thursday February 5, 2015; Tottenham Hotspur has today unveiled a new Chinese-language website to further engage with its growing fanbase in the region.
Partnering with one of China’s top online sports portals, Netease Sports, the site launches in time for Chinese New Year and will act as the hub for all digital initiatives, bringing latest news and videos directly to Chinese fans in their native language.
The site, which can be found at cn.tottenhamhotspur.com, launches during the build-up to Saturday’s crucial North London derby with Arsenal and offers visitors the exclusive chance to win a signed squad photo, as well as video content from players and fans.
Content from the site will be shared by key opinion leaders throughout the region, including members from the Club’s growing network of Official Supporters Clubs and leading sports commentators.
Netease Sports, a site boasting 3 million unique visitors per day, is regarded as the number one site amongst Chinese football fans and will promote two articles from cn.tottenhamotspur.com per day.
Yan Qiang, Vice President of Netease Sports, said: “Tottenham Hotspur is a club with great history and, as one of the biggest media outlets in China, Netease is glad to bring the Club closer to its fans in China, and to help Chinese fans build up a comprehensive understanding of the Club.”
The Club has an estimated fanbase of around 45 million in China, with five Official Supporters Clubs in the region. Through the award-winning Tottenham Hotspur Foundation, the Club also works closely with its principal commercial partner, AIA, to deliver football coaching clinics across the Far East and promote health and vitality.
The passion of Club’s Chinese fans was recently displayed through the visit of members of the Official Supporters Club in Huazhong to North London over the Christmas period for fixtures against Burnley, Manchester United and Chelsea at White Hart Lane.
Harper Luo, President of Huazhong Spurs, even walked the 26 mile round-trip from her hotel in central London to the Club’s rural training base and back on Christmas Day, in order to meet her Tottenham Hotspur heroes such as Harry Kane and Christian Eriksen.
She said: “As a Tottenham Hotspur fan, it’s great to see our club cares about us and launches this Chinese-language website. This will definitely encourage more fans to get to know Spurs and learn about its history and legends. I will feel a lot closer to White Hart Lane when I visit the Chinese website.”
The launch of the website will also be followed by a Chinese New Year micro-site, including exclusive stickers and images of Tottenham Hotspur celebrating the festival.
It is the latest in a long-line of initiatives designed to improve Tottenham Hotspur’s digital offering to a global fanbase of over 450 million.
During the past year, the Club has also launched a Spanish-language website, as well as localised social media channels in Spanish, Hindi, Malay, Indonesian and Thai, and a new YouTube channel.
The Club already has over 2 million followers on Weibo, as well as its own dedicated WeChat page and Youku channel.