Carlsberg UK signs new deal with Tottenham Hotspur until 2015
Tottenham Hotspur Football Club has today announced that Carlsberg UK has agreed a new contract and will extend its partnership as the Club’s Official UK Beer Partner until 2015.
Carlsberg UK, who first became a Club partner in 2004, will have exclusive pouring rights at White Hart Lane and enjoy prominent branding at Tottenham Hotspur’s home league and domestic cup matches.
Tracey Keenan, Head of Global Partnerships, Tottenham Hotspur, said: “As a Club we take great pride in building lasting relationships with all our commercial partners and are committed to ensuring they derive maximum value from their association with Tottenham Hotspur.
“We’re therefore delighted that Carlsberg UK has signed a new contract to continue as the Club’s Official UK Beer Partner until 2015 and are looking forward to continuing to help develop its UK business over the coming three years.”
Paul Matthews, Sales Director, Carlsberg UK said: “We are thrilled to continue our long-standing relationship with Tottenham Hotspur as the Club’s Official UK Beer Partner.
“We will be doing all we can to drive our partnership and key message to fans of both Carlsberg and Tottenham Hotspur delivering great beer, great football and great times.”