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Carlsberg: Our official beer

Tottenham Hotspur (Spurs) Football Club is located in North London. The club is also known as Spurs. Tottenham's home ground is White Hart Lane. The club motto is Audere est Facere (To dare is to do).

Carlsberg UK commits to partnership with Tottenham Hotspur

Carlsberg UK have announced a new partnership deal with Tottenham Hotspur, which sees the start of a 3-year commercial relationship.

The agreement, which includes exclusive pouring rights, ground signage, tickets and player appearances, will position Carlsberg as the Official Beer of Spurs until 2007.

Matt House, Director of Commercial Partnerships, commented “To be working in partnership with such a high profile brand in the sports arena is a fantastic achievement for the club. Carlsberg marks a significant accomplishment for the club and its brand profile and we look forward to a long and mutually successful relationship in the future. “


Added Gareth Roberts, Sponsorship Controller, Carlsberg UK, “This deal is exciting news for Carlsberg UK and we look forward to establishing ourselves as Official Beer. Our partnership with Spurs is vital to our strategy of growth of our Carlsberg and Carlsberg Export brands in the London area. We are confident that together with the commercial team at Spurs we will develop a successful partnership.”

Carlsberg is committed to football at all levels of the game through it’s official beer status with the England Team, The FA Cup, Euro 2008, club sponsorship of Liverpool FC and involvement in grassroots football. Carlsberg will bring its unique and extensive football credentials to the partnership, to the benefit of the fans and the community of Tottenham Hotspur.