INTERNATIONAL FOOTBALL DEVELOPMENT: CASE STUDIES
The following are examples of bespoke courses we have created for our international clients to help young players assess perfomance levels and maximise their potential.
Thailand - ASEAN Cup U13 Victory
July 2012Yamaha Tournament (ASEAN CUP U-13 Tournament)
Our kids will gain huge benefits from these activities. The coaches are very dedicated to the workshops.
The Tottenham Hotspur Global Coaching Programmes team lead Yamaha Thailand U-13 team to victory in the ASEAN U-13 Tournament for the 2nd year in succession at this year’s tournament held in Malaysia.
After last year’s success and Thailand winning their first ever tournament, Mark Jones, Head of Global Coaching Programmes and Chris Ramsey, Technical Co-ordinator of our U-21 development squad once again flew to Thailand to take the Thailand squad for an intense three day training programme before the tournament, Mark and Chris put the team through a number of team tactical sessions, which proved valuable as Thailand became the first team in history to retain the prestigious cup, beating Malaysia 2-1 in the final.
Mark said “it was a privilege to coach these boys again, they respond to our philosophy extremely well and the natural talent the Thai boys have, was there for all to see, it was extra special having someone as experienced and knowledgeable as Chris Ramsey working alongside us this year”.
As part of the partnership with Yamaha, selected boys from the team will come over on a UK residential on 13th – 20th October and they will train with our development boys and watch our academy teams in action, the boys will also be part of the ball boy squad for our game against Chelsea.
USA - Player Development Programme
Andromeda FC, Dallas, August 2012
As part of our highly successful summer tour of the USA, the month-long trip culminated in a week-long Player/Coach Development Programme in Dallas.
Tottenham Hotspur Football Development worked alongside Andromeda FC Academy staff as part of a coach mentoring programme to deliver coaching sessions to players throughout all age-groups of the club. Spurs coaches worked alongside the Andromeda coaching staff as part of our coach mentoring programme which is incorporated alongside our Elite Player Development sessions.
The innovative, high-energy sessions the Tottenham Hotspur Football Development coaches ran were a big hitThe skill and enthusiasm of the Spurs coaches drew high praise from Aaron Jacobs, Director of Coaching for Andromeda FC’s U-16/U-18 Academy: “Mark Jones worked with our U-16 Academy players and conducted practices with such enthusiasm and passion. His knowledge and expertise was evident and he and his team were able to communicate and convey the essence of each session in detail – and at times with humour. Our players were positive, learnt a great deal and responded to Mark immediately. It was a tremendous camp and a privilege to have Mark and all the rest of the Tottenham Hotspur Coaching Programmes team with us."
Jay Dane, U-18 Development Academy Head Coach of Andromeda FC added: “The Tottenham staff brought over a lot of energy and enthusiasm when working with our groups. The sessions flowed very well and the content was just what I was after from a technical and tactical standpoint. The players worked their socks off and got loads out of the two days.”
Following on from the tour the Coaching Programmes team have welcomed back Andromeda U-16 US Academy side from Dallas for a week-long residential programme which ran from 18-26 August. As part of a full ‘Tottenham Hotspur Experience,’ players have taken part in specifically-designed coaching sessions led by our Coaching Programmes staff at Spurs Lodge, Chigwell. There has also been a structured match programme as well as stadium tours of Wembley and White Hart Lane – the world famous home of Spurs!
Tottenham Hotspur Coaching Programmes Team were proud to launch our Official Youth Club partnership at the recent pre-season match against Liverpool in Baltimore. We would like to thank all the players and staff for there enthusiasm and application during the past week and we look forward to a long and successful partnership.
John Watters, Andromeda CEO said: “The innovative, high-energy sessions the Tottenham Hotspur Football Development coaches ran were a big hit. The players and coaches were extremely positive with their feedback. The U-16’s have had an amazing week and are extremely thankful to receive the opportunity to train with the Tottenham Hotspur Coaching Programmes team in London over the last seven days!
The next stage of our partnership will see four Football Development staff travel to Dallas to run a Player/Coach Development Programme in the first week of January 2013.
For further in formation on this and all of our US partnerships, please contact: firstname.lastname@example.org
USA - Elite Tournament Partnership
The Tottenham Hotspur America Cup, Baltimore, August 2012
As part of our continued partnership activation work within North America and following on from the successful First Team tour, Tottenham Hotspur Football Development launched their first ever competitive tournament outside of the UK. The Tottenham Hotspur America Cup, in partnership with Elite Tournaments was held at Covenant Park, Ellicott City in Maryland on 4-5 August featuring 22 teams in the U12 – U14 age categories.
The Tottenham Hotspur America Cup was a resounding success.
The partnership with Elite Tournaments was officially launched pitch-side before our pre-season friendly match with Liverpool at the M & T Bank Stadium in Baltimore on 28 July. The partneship will see the Tottenham Hotspur America Cup being delivered in key regions across the USA over the coming years.
Mark Jones, Head of Global Coaching Programmes commented: ‘We are delighted to announce our partnership with Elite Tournaments, who are the leading Tournament provider in the USA. Our first Tournament was a huge success and the feedback from players, parents and coaches has been excellent. The organisation and structure of the event was extremely impressive and we would like to thanks Elite Tournaments and Under Armour for their amazing support throughout the event.’
Matt Libber, Vice President of Operations, Elite Tournaments said: ‘The Tottenham Hotspur America Cup was a resounding success. We had great competition throughout the weekend. The combination of the overall event, player evaluations from Tottenham Hotspur Coachig Programmes Staff and Under Armour’s presence and Man of the Match awards provided participants with an unforgettable experience. We look forward to hosting the event again.’
As part of the tournament, Tottenham Hotspur Coaching Programmes Staff selected 10 players from across the teams that took part to invite them back to the UK in November for an Elite Player Development Residential Experience.
For further information on our partnership with Elite Tournaments and details of future events, please contact; email@example.com
USA - Soccer Association of Columbia, July 2012
Tottenham Hotspur Coaching Programmes team and SAC launched their official Partnership on Saturday 28 July pitch-side at the M & T Bank Stadium prior to the Tottenham v Liverpool pre-season friendly.
The Tottenham trainers were outstanding with the kids and the tournament was completely professional.
As part of our long-term development partnership Tottenham Hotspur hosted a Coach Education programme on Sunday 29th July which was attended by over 50 coaches. In addition the Coaching Programmes camp which ran from 30th July - 3rd August, morning and evening sessions had over 100 players register.
Rick Cantore from SAC United said: "Many thanks to you and all of your staff for a brilliant week of training as well as for the inaugural Tottenham Tournament at SAC Covenant Park. The Tottenham trainers were outstanding with the kids and the tournament was completely professional and top notch.Tottenham is certainly keeping their word by providing great training and being great partners with our coaching staff."
The Tottenham Hotspur Coaching Programmes team would like to thank everyone at SAC and Under Armour for their continued support and hard work and look forward to a long and successful partnership together.
For further information please contact Andy Rogers - firstname.lastname@example.org
USA - Soccer Association of Columbia, July 2012
Tottenham Hotspur coaches delivered the first International Coaching Programme in association with the Soccer Association of Columbia, Maryland.
Players and parents were very impressed with the intensity level, work rate, and content of the training provided by the coaching team
The camp also incorporated a ‘Coach the Coaches’ programme which gave our team the opportunity to share knowledge on the Tottenham Hotspur Philosophy and engage with the local coaches.
The feedback on the camp was extremely positive from both parents and staff.
Jim Carlan, COO Soccer Association of Columbia, said: "The Tottenham training team gave a 100 per cent effort during its time with the Soccer Association of Columbia and conducted two coaches’ clinics, several team training exercises, and the Spring break camp.
"The coaches’ clinics went extremely well and all participants were very impressed with the content, presentation, and professionalism of the training provided. Every one of our coaches who participated in the training stated that they look forward to the next visit of the training team.
"In addition to the coach and team training, the Spring Break camp was also a huge success.
"All of the players and parents were very impressed with the intensity level, work rate, and content of the training provided. The camp was fast paced, and all participants were impressed and enthusiastic with both the intensity level and content of the training provided.
"The Tottenham training team was personable, knowledgeable, and enthusiastic about their work. During their visit to SAC, the Training team was a welcome addition to our soccer programme. They will always be warmly welcomed as friends by our Club."
A parent commented: "I wanted to thank you, for an exciting camp experience. Ethan can't talk about camp without a huge smile on his face. He learned so much and had a great time in the process. We're very much looking forward to seeing Tottenham play in July and Ethan can't wait to return to camp in August."
Another parent added: "I wanted to say that your camp was a great experience for Phillip. The philosophy is different from what he’s being taught by his coach and what he’s been taught at other camps. His play has improved and the philosophy should help him not just today, but also in the future."
Russia- International Player Development Programme - June 2012
Partner - International School of Moscow/Football Asia
Thank you for making this week one of our highlights this year.
Our Football Development team staged a successful player development camp in Moscow this summer.
Coaches Phil Heseltine and Miles Leighton ran a week-long camp at the International School of Moscow in conjunction with Football Focus Asia, who are partners of the Football Development team.
Paul Seedhouse, Headmaster, said: "The Tottenham Hotspur Football Development Camp at the International School of Moscow was an enormous success.
"The coaching staff, Miles and Phil were superb. The positive and professional relationships that they quickly established with students of all ages and abilities was exemplary.
"This meant that the children were dashing into school every morning, excited about playing football and developing their skills.
"I would not hesitate to repeat this event in future years.
"Thank-you Tottenham Hotspur and Football Focus Asia for making the week one of our highlights this year!"
Adam Hoult, Physical Education Teacher, said: "The kids absolutely loved it and we had plenty of delighted parents.
"Thank-you Tottenham Hotspur and Football Focus Asia for bringing out the football development programme to the ISM."
Sheldon Xavier, Football Focus Asia, added: "The football development programme in Moscow was an overall success and we were delighted to bring out the Tottenham Hotspur brand of football and philosophy to the children at the ISM.
"The delivery, the education and the performance standards given by the coaches was exemplary and was very well received by the school, the parents and the kids.
"As a partner with Tottenham Hotspur, we look forward to bring out more football development opportunities to schools in the near future."
Antigua - International Player Development Programme - May 2012
The International Player Development programme was in Antigua during May for a week of coaching. In association with St Anthony’s Secondary School, Spurs International Head Coaches Ryan Hall and Miles Leighton worked with up to 120 players aged between 11 – 17, across two sessions per day.
In addition to the work with the students Ryan and Miles also spent time mentoring the local coaches throughout the week.
Ricky Santos from St Anthony’s Secondary School said: "The SASS/Tottenham Hotspur Football Development International Player Development Programme was a huge success, culminating with a closing ceremony attended by officials of The Ministry of Sports, The Antigua and Barbuda Football Association and the President of the National Olympic Committee and parents and supporters.
"Both Miles and Ryan are excellent ambassadors for Tottenham Hotspur Football Development and represented the club admirably and proudly."
USA - International Player Development Programme - April 2012
Partner - The Soccer Association of Columbia
The Tottenham Hotspur International Player Development programme was out in Maryland in April. Boys and girls aged 9-17 years of all footballing abilities took part in advanced style coaching based on the Tottenham Hotspur Academy syllabus.
Advanced style coaching was based on the Tottenham Hotspur Academy syllabus.Full details and flyer available here
The course took place from 2-6 April at Lucido Fields at Covenant Park, 4560 Centennial Lane, Ellicott City, MD 21042.
Australia - International Player Development Programme - April 2012
Partner - Pro Link Football Academy
The Tottenham Hotspur International Player Development programme returned to Western Australia in April with the internationally-established football development programme.
Coaching programmes took place in Perth and Dunsborough, after a hugely popular sell-out tour in October 2011.
In October last year children aged 6 to 16 years of all footballing abilities took part in advanced-style coaching based on the Tottenham Hotspur Academy syllabus.
The Tottenham Hotspur Player Development programme was led by our Head of Football Development, Mark Jones, along with our specialised international coaching team.
It took place at Floreat Athena, Litis Stadium in Perth over two weeks in association with Pro Link Football Academy.
Mark said: "It was a fantastic experience coaching the players from Perth, they were all a credit to themselves and their families.
"The way they conducted themselves and took on board what we were coaching them was fantastic, the development over the two weeks we were in Perth was certainly there for all to see, we saw over 200 kids on our first time in Australia and we are excited we are able to conduct another course in April."
The feedback from the trip has been fantastic and as Mark said, already a return trip for April this year has been planned to include Perth and Dunsborough courses.
To register your interest in the coaching programme in Perth and Dunsborough please email email@example.com
USA - International Player Development Programme August - September 2011Partner - UK International Soccer Camps
Tottenham Hotspur Football Development coaches James Adcock, Glen Maybury, Anthony Graves and Tom Pritchard led our International Player Development Programme across the USA over Summer 2011.
This dynamic programme is an authentic representation of Spurs' coaching methodology and culture.
The team went on to coach in Connecticut and Massachusetts, following on from programmes in North and South California. The coaching is in partnership with UK International Soccer Camps as part of a 3 year agreement that will see the Football Development Team delivering our International Player Development programme, based on our Academy philosophy across the East and West Coasts of America.
"For the past 2 summers, UK International Soccer has successfully run the Tottenham Hotspur International Academy throughout the USA (San Francisco, LA, Chicago, Boston). Staffed by Tottenham's International Academy coaches, this dynamic programme is an authentic representation of the Club's coaching methodology and culture," Gary Gamble (UK International Soccer Camps).
Thailand - International Player Development Programme - July 2011Yamaha Tournament (ASEAN U-13 Tournament)
Our kids will gain huge benefits from these activities. The coaches are very dedicated to the workshops.
Tottenham Hotspur's Football Development team coached two Thailand representative sides to success at 2011's prestigious Yamaha Asean Under-13 Cup.
Held every year in different regions across Asia, this year's tournament hosted teams from Indonesia, India, Vietnam and Malaysia. Our coaches, Mark Jones and Miles Leighton, put the two host nation teams through their paces for five hours per day for two days at the Yamaha Stadium - home of Thailand Premier League champions, Muang Thong United - before the tournament began.
After the two days, the improvement in the players was there for all to see, and all the boys and coaches from both teams were presented with Spurs goodies.
The Tournament itself was held over three days and saw a great turnout from supporters at the Yamaha Stadium. The two teams performed to a high standard and Thailand A (FC Phuket) went through the whole tournament unbeaten, finishing top goal scorers, conceding the least goals and being crowned Champions after beating holders Indonesia 2-1 in the final in front of a 4,000 strong crowd.
Thailand B (Chiangrai United) finished third, beating Vietnam 3-1 in the Play-Off, and were also unbeaten up until they faced Thailand A in the semi-finals.
Two boys from each team were rewarded with a trip to Tottenham Hotspur in September 2011, where they trained with a Football Development squad and watched the Spurs v Liverpool game on September 18.
Neti Soonyakri, Coach of FC Phuket - Assumption Thonburi team said, "I think our players have gained a lot of knowledge from the workshop. The lesson learnt today was focused in new style of playing football, such as passing, team communication, movement and positioning of players, and goal scoring techniques. Our players showed a good attitude to new style of playing football."
Mr. Songserm Maperm, Coach of Chiangrai United team said, "This project is very good for the kids. These kids have a great opportunity, many others do not. Moreover, the coaches are very dedicated to the workshop. I believe that this could be a good starting point for these kids in becoming professionals.
Our kids will gain huge benefits from this activity by Yamaha. The lesson that they taught were very useful and the coaches from Tottenham Hotspur paid a lot of attention to detail, and have the coaching techniques that can change the kids' attitude in a positive way. The players will be able to apply the experience they have gained today in their games."
Canada - International Player Development Programme - July 2011Partner - Ottawa Fury
Tottenham Hotspur Football Development coaches Paul Griffiths, Phil Heseltine and Luke Jones led a two-week Player Development Programme in Canada's National capital, and for the third year running there was a great turnout.
This is a great opportunity to learn from one of the top Premier League Clubs."We were very excited to have the Football Development coaches return to Ottawa for another summer," said Ottawa Fury Owner and CEO John Pugh. “Our relationship with Spurs has grown tremendously over the past three years, and their presence here in Ottawa always gives local players the opportunity to learn from one of the top Premier League Clubs. The response from both players and parents has been excellent."
"The biggest difference noted by the coaches, players and parents was the emphasis on pace and tempo in the Spurs training, which has made a real difference in the players development. Several of the players participating in the camp this summer were returning for the third time, and their development from year-to-year has been highly-visible."
"This progress is thanks to the elements that they have learned from these camps, and more importantly from the player assessments. At the end of each week Paul, Phil and Luke met individually with the players and their parents to review their performance and provide them with guidance in the next steps of their development. This one-on-one coaching and support has proved to be invaluable for both players and their parents."
"The Ottawa Fury would like to thank Paul, Phil and Luke for the tremendous programme that they have devised for the players over the last two weeks. Soccer is the most played sport in Canada, even surpassing hockey, and player development is the most important factor in helping develop the young talent that is growing in Ottawa.
The Fury very much looks forward to continuing our relationship with Tottenham Hotspur Football Development as we embark on another season. All the best to Spurs in their season ahead - the Ottawa Fury will be leading the support from Canada's capital!"
Malaysia - International Player Development Programme - July 2011Partner - Football Focus Asia
Gary Mabbutt was in Malaysia this week as part of the Club's Football Development International programme.
Delivering the best learning environment to develop the skills and techniques of young players.The Asia launch of the development programme was held in Malaysia and highlights our two-year partnership with Football Focus Asia which also includes a one-year association with the British School of Kuala Lumpur.
The agreement will provide Asian footballers aged 10-18, across all regions, with the opportunity to experience professional football training with Spurs Football Development team of coaches. The programme will focus on the physical aspects of training and playing, and the necessary dietary and nutritional requirements in sport. The aim of the programme is to improve the standard of Asian football at grass roots level through a series of coaching camps across Malaysia and other Asia regions, as well as providing UK-based visits for teams.
"We are delighted to launch our two-year partnership with Football Focus Asia. Tottenham Hotspur Football Development aim to create and deliver the best learning environment to encourage and develop the skills and techniques of young players. With our innovative programmes, we are creating pathways and opportunities for young players and coaches in Asia and to further their football learning under the guidance of Tottenham Hotspur Football Development by developing effective players and individuals." Mark Jones, Head Of Football Development
Iceland - International Player Development Programme - June 2011Partner - Breidalblik FC (Reykjavik)
Tottenham Hotspur's International Football Development team, in association with Breidablik FC of Reykjavik, delivered an 11-day Elite Player Development Programme in Iceland with Breidalblik FC's academy players from 6-16 June.
The Spurs team of coaches delivered the programme based on our own Academy philosophy to both players and coaches and it was very well received.
"The whole set up of the club is extremely professional - the young players and staff of Breidablik have a great work ethic and a hunger for success that is great to witness first hand and to be a part of during our time there.
Overall this has had a massive impact on all of the players and coaches here at Breidablik.We look forward to developing the partnership between Tottenham Hotspur Football Development and Breidablik and thank the Club and all its staff for their hospitality throughout our stay.' Andy Rogers - Tottenham Hotspur Football Development, International Officer
"The Tottenham Hotspur Football Development International course was a huge success here in Iceland, and the board and staff of Breidablik was delighted with the coaches from Spurs. The Players were delighted with the training sessions they were given. Overall this has had a massive impact on all of the players and coaches at Breidablik and the coaches from Tottenham Hotspur Football Development will be here again for sure next year." Jon Berg Torfason - Breidablik FC
Singapore - International Player Development Programme - December 2010Partner - Football Asia
Our International Football Development programme was active in Singapore bakc in December 2010. The course was open to young people between six and 16-years-old and began on Monday 14 December.
Tottenham Hotspur are admired throughout the world for their stylish play. Young players in Asia will relish the opportunity of learning the game the Tottenham way.The trip was organised in Partnership with Football Asia.
Jon Collins, CEO Football Asia said:
"Football Asia is absolutely delighted and indeed honoured to be working with Tottenham Hotspur to bring their player development course to Asia. Tottenham Hotspur is known and admired throughout the world for the stylish way in which they play the game, and we are sure that young players in Asia will relish the opportunity of learning the game the Tottenham way."
The Club also received the backing of the Football Association of Singapore (FAS) for the programme, which aims to strengthen football in Asia. As part of the relationship with the FAS, the Football Development team provided coaching support for the Youth Olympic Games FAS football team.
Legendary former skipper Gary Mabbutt along with Tottenham Hotspur Football Development coaches put the YOG football team through the first of three sessions at the Jalan Besar Stadium, in addition Gary also held a forum for the coaches, where he talked about motivational methods, man management and grassroots football.
Tottenham Hotspur Football Development Manager Mark Jones said:
"We are established in delivering a wide range of innovative worldwide player and coach development courses. Our programmes are devised alongside our academy consultant to provide bespoke programmes which aim to challenge the players and coaches involved. We are pleased to have been able to deliver our programme in Singapore in Partnership with Football Asia."
Canada - International Player Development Programme - July 2010Partner - Ottowa Fury
Tottenham Hotspur Soccer School Coaches, Phil Heseltine, Luke Jones, Miles Leighton and Tony Tilbrook arrived in Ottawa, Canada on Saturday 6 July to begin our two week coaching programme with Ottawa Fury.
Feedback from players, parents and coaches has been excellent.
Feedback from players, parents and coaches has been excellent. The coaches have all commented that both the attitude and standard of the players are excellent.