U.S.-Based Athletic Performance Leader Expands European Footprint with First Barclays Premier League Deal
Tottenham Hotspur Football Club and Under Armour (NYSE:UA), the U.S.-based leader in performance apparel, footwear, and accessories, announced today a global partnership agreement and technical sponsorship. The five-year collaboration is Under Armour’s first kit supply agreement with a Barclays Premier League team and represents the Brand’s largest European team sponsorship.
Beginning with the 2012/2013 season, Under Armour will provide Tottenham Hotspur with performance apparel, including training wear and playing kit for the Club’s First and Academy teams, together with replica product for the Club’s supporters around the world.
Founded in 1996 by current President, Chief Executive Officer and Chairman, Kevin Plank, Under Armour is the originator of performance apparel - gear engineered to keep athletes dry and light throughout the course of a game, practice or workout. Recognised as the fastest growing performance brand in the United States, Under Armour has an unrivalled reputation for innovation with every product designed to improve athlete performance.
Daniel Levy, Tottenham Hotspur Chairman, said: "We are delighted that Under Armour will become our new technical partner from 2012 onwards. They are an extremely ambitious brand with global aspirations, making them ideal partners for Tottenham Hotspur.”
Under Armour CEO and Founder, Kevin Plank, added: “This is a highly significant and exciting partnership for Under Armour. Aligning with an elite organization like Tottenham Hotspur demonstrates our deep commitment to growing the Under Armour brand in the UK and to showcasing our apparel and footwear on the world’s most prestigious athletic stages.”
While this marks Under Armour’s first Barclays Premier League team kit supply agreement, select players continue to wear Under Armour boots during Barclays Premier League matches. In addition to Tottenham Hotspur, Under Armour’s European athletic partners include Bundesliga side Hannover 96 and the Welsh Rugby Union.
Some of Under Armour’s roster of athletes include Olympic Gold Medallists Michael Phelps and Lindsey Vonn, as well as American football player and Three-Time Super Bowl Champion, Tom Brady.