The Premier League club had previously operated a regional partner model in the gaming sector, but the new two-year agreement sees Marathonbet take full category exclusivity, giving Tottenham Hotspur’s global fanbase a consistent betting experience no matter where they are in the world.
As Official Betting Partner, Marathonbet will have a presence on the Club’s growing digital channels and will also operate the in-stadium betting services at White Hart Lane on a matchday.
Graham Luke, CEO of Marathonbet, commented: “We’re thrilled to be in a position to announce a global partnership with Tottenham Hotspur. Spurs is a world-renowned football club with wonderful history and a very exciting future. It’s fair to say that our ambitions match those of Tottenham Hotspur going forward. We believe that this partnership will project us into new territories and amplify our brand on a global scale.”
Established in 1997, Marathonbet is the sportsbook of choice for more than 1.5 million players across more than 185 countries. An innovative sportsbook, Marathonbet offers an unrivalled number of in-play markets with great odds on a variety of sports.
Fran Jones, Head of Partner Services at Tottenham Hotspur, said: “We are delighted to add Marathonbet as our new Official Betting Partner. Marathonbet is an ambitious brand growing its business across key markets, including the UK. The global nature of this agreement enables our supporters to access Marathonbet services no matter where they are in the world, as well as on a matchday at White Hart Lane.”