• For the first time ever, fans can immerse themselves in the history of a major sporting venue through 360 degree video
Tottenham Hotspur is delighted to unveil a ground-breaking new web experience that allows fans to explore their historic White Hart Lane stadium in full 360 degrees.
Produced by the Club's digital agency, Seven League, as part of the Club's digital acceleration, and created with leading technical innovators Animal Vegetable Mineral (AVM), The Lane 360 lets fans navigate the since-closed and dismantled ground and journey deep into the heart of their former stadium. The Lane 360 provides unparalleled access to a mixture of familiar stands, rooms, concourses and areas rarely accessible to fans.
The inner workings of The Lane come alive with never-before-seen 360 footage including - the home dressing room immediately after a victory, the commentary positions high in the rafters and manager Mauricio Pochettino preparing for battle in the Manager's Office before a game.
Through a combination of 360 match footage, stunning archive photography and video memories from fans, legends and the current squad, The Lane 360 archives the unique atmosphere of one of the world's best-loved sports stadia, becoming the only remaining way to re-visit White Hart Lane.
Every element of a matchday is recreated with users even able to access the security hub and press conference room directly after the finale game at The Lane.
As well as unrivalled archive access, fans will be able to return to their stand and watch clips from the final games at the Lane in 360 degrees, including the final lap of honour.
The Lane 360 is available now at http://www.tottenhamhotspur.com/the-lane-360/ on desktop, tablet and smartphones.