The transfer market is relatively flat at the moment and clubs in general have insisted that excessive wage demands will not be met.
It all adds up to quite a dramatic sea change in the football industry across Europe that David feels is principally due to the downturn in value of television rights.
"There was an unrealistic grasping for glory which was almost beyond a lot of clubs," reflected David.
"I think the nervousness comes from the fear that the EU are looking at the monopoly and the money may not be as much."
Even if the next television deal is agreed at roughly the same figure or achieves an increase, our director of football feels that it is a case of lessons learnt in terms of inflated outgoings.
"Yes, I think more clubs than ever would look at achieving 55-65 per cent of what they get in, going out. I think that is what has to happen and you are then masters of your own destiny.
"If anyone decides to be dramatic again and spend the lot then they have seen the consequences.
"We've all done it in some way and you can't claw it back."
David Pleat says the clubs are unlikely again to risk financial stability in the quest for glory in future years.