Sir Keith, 56, has extensive experience in advertising and marketing and is currently also Chairman of the Loyalty Management Group, which owns and manages the Nectar programme and licences Air Miles internationally. Sir Keith was the original founder of the Air Miles programme and launched it in a joint venture with BA in 1988 in the UK and subsequently has extended the concept to North America and other European markets.
Daniel Levy, Chairman, Tottenham Hotspur plc, commented on the appointment, “Sir Keith is a significant addition to the Board. We welcome his breadth and depth of knowledge of international marketing and branding. We have long admired his achievements and always felt he would be an excellent appointment, but whilst the Club was actively considering the Olympic stadium option we felt it was inappropriate for us to formally approach Sir Keith for this role. In light of the requirement for the Olympic stadium to retain a permanent athletics track, we are no longer considering this as an option and consequently we were delighted when Sir Keith accepted our invitation to join the Board.”
Commenting on his appointment Sir Keith said, “I have followed the fortunes of Tottenham Hotspur for many years; it’s clear that the Club has huge potential. I look forward to bringing my knowledge of sport and business to help the Club grow both domestically and internationally.”
Sir Keith is a keen sailor and in 1999 was one of the winning crew in the Clipper Round the World Yacht Race. Earlier this year Sir Keith was voted Sports Industry Personality of the Year.
Tottenham Hotspur Plc has today announced the appointment of Sir Keith Mills as a non-executive director.In September 2003 Sir Keith was appointed International President and CEO of London 2012 and led the team which delivered the successful bid for the 2012 Olympic and Paralympic Games. Having now established the London 2012 organisation which will plan and organise the Games (LOCOG), Sir Keith, as non executive Deputy Chairman, will continue to work alongside Lord Coe, and CEO Paul Deighton to deliver the Games.