The Premier League has backed the Disasters Emergency Committee (DEC) East Africa crisis appeal as it announced a weekend of action at top flight football clubs across England.
Supporters will be able to text a number displayed on advertising boards, in match-day programmes and on players' training bibs to donate £5 to the appeal this weekend.
Look out for the text number if you are at The Hawthorns on Saturday.
Donations will go towards helping the 13 million people in Ethiopia, Kenya and Somalia who are facing hunger in the crisis which was brought on by severe drought.
At an event in Downing Street, George Osborne was joined by Patrick Vieira, Niall Quinn, Premier League Chief Executive Richard Scudamore and Clive Jones, chair of the DEC appeal.
Chancellor George Osborne said: "The situation in the Horn of Africa remains desperate and it is great to see the Premier League getting involved to help.
“Football fans up and down the country will be able to make a difference and I wanted to do everything I could to support this idea."
So far the British public has donated £72 million to DEC through its East Africa Crisis Appeal.
The UK Government has fed 2.4 million people in the region since July 1 and is providing vaccinations to a further 2 million and clean water and sanitation to 1.2 million.
The Premier League has agreed to donate its match-day advertising space to the DEC appeal on Saturday 26th, Sunday 27th and Monday 28th November.
This means the DEC appeal text number will appear in place of Premier League advertising on advertising boards, in match-day programmes and on players’ training bibs.
Find out more about DEC by CLICKING HERE...
Donate by CLICKING HERE...