Clive Allen suspects that Sir Bobby Robson is seeking to build a lasting legacy at Sunday's opponents Newcastle United.
Our reserve team coach, who was capped for England during Robson's tenure as manager, feels that the veteran boss is assembling a young side that will thrive in the future following his eventual departure.
The integration of the likes of Darren Ambrose, Titus Bramble, Jonathan Woodgate, Shola Ameobi, Jermaine Jenas and the slightly more experienced Kieron Dyer and Craig Bellamy into the side as regulars, Clive says is an example of the direction Robson is taking with the assembling of his team.
Even though Robson clearly has one eye fixed firmly on the long-term, Clive says he still has to deal with the high expectations of the supporters in the short - where the likes of Gary Speed and Alan Shearer are so vital.
"He's trying to rebuild, they are in a strong position but the expectation is so high there. He understands that.
"Going to his home town team is something he always wanted, he has that fantastic passion about the area and the football club. He knows what they want and he's tried to give them success.
"It's not easy. I feel he's going about it by rebuilding, adding young players allied to some fantastic experience in the likes of Shearer in Speed. He's doing a great job but the icing on the cake will be to win something."