The launch of 'Tottenham Turfies' (tottenhamturfies.com) represents the world's first fully-interactive digital experience for children to be created and developed by a Football Club.
With millions of young supporters across the globe, from the USA to China to the UK, the Club launches a unique proposition that combines children's love of fun, interactive games with their passion for football.
aims to fire the imagination of young people using fictional, avatar-style characters, known as the 'Turfies', that live in the virtual world of the pitch at White Hart Lane.
Children can design their own Turfie using over 115 million customisation combinations.
The platform has been designed to let boys and girls develop skills both on-and-off the pitch.
Games such as Topsy Turfie, Training Run, Dodge'n'Dribble and the activity pack help to improve hand-eye coordination, problem-solving and creativity. Virtual leaderboards allow kids to play against their friends, give virtual gifts and even swap virtual player cards to help complete their collection.
By completing the games, kids can earn virtual trophies, medals and coins that can be converted into real-life prizes, such as tickets to Club Fun Days, Open Training Sessions, Stadium Tours and places on our Soccer Schools, as well as Spurs merchandise.
And to further encourage offline engagement with the Club, codes can be earned at such events to buy virtual goods to decorate the users' Turfie or Turf in which they live.
Most importantly, Tottenham Turfies ensures a child's safety whilst they are using the platform. Sign-up requires a parental email address and children are unable to message or talk to each other within the site. Only the Club is able to send messages to users via the 'Turfie mail box'. But at the same time, it empowers kids by allowing them to play without requiring extensive participation by adults.
Chairman, Daniel Levy, said: "We wanted to make Tottenham Hotspur Football Club more accessible to a younger age group and reach out to the next generation of fans around the world who will play a vital role in the future of the Club.
"This platform represents a significant investment and we believe this fun and entertaining concept is the perfect way to engage our younger fans like never before."
Visit the home of the Turfies, tottenhamturfies.com, to create your own avatar, play games and quizzes, challenge friends and earn rewards.