Corporate Guidelines 2002/2003
Produced by Shoot The Moon
020 8810 7669www.shootthemoon.co.uk
The objective of this document is to create a comprehensive set of guidelines, to
achieve a consistent look and feel for the Tottenham Hotspur brand at all levels of
audience, thus maximising effectiveness and visibility.
By bringing together the key elements of the brand we aim to further enhance the
tradition of Tottenham Hotspur to audiences through all media.
The brand is two-tiered, with usage for different audiences being split.
These will be known as “on-pitch” and off-pitch”.ON-PITCH
Covers Merchandising and JSM ONLY.OFF-PITCH
Covers all other media from all other areas of the Club including Ticket Office, Press
Office, Commercial, Corporate Hospitality and Adults Members.