Owner Roman Abramovic has weighed out over £100m on the likes of Veron, Cole, Duff, Geremi and, most recently, the double-header of Hernan Crespo and Claude Makelele. The Blues are now seen as the major financial force in football.
But does the money and the hype simply spur everyone else on? "That's the thing," agreed John. "Every team will want to do well against them.
"Chelsea are the multi, multi-millionaires and have spent all the money possible to assemble a team. But buying players doesn't mean instant success.
"They've had a good start but the Blackburn draw shows they are not invincible.
"We got a draw there last season and if we get back to the performance we had at Liverpool, I'm sure we'll have a good day. I just wish we could have played sooner.
"The atmosphere will be great but it always is against Chelsea. They've got some stars, great players but on our day we can handle it."
John Gorman reckons the flip side to Chelsea's many coins is that everyone will be revved up to do well against them.