With London certain to play a central role in England's bid to host the 2018 FIFA World Cup<sup>TM</sup>, London United has launched a special video to showcase how football lies at the heart of the capital and all its communities.
London's love of football stretches across all ages, races and genders. The exclusive film not only demonstrates the diversity and breadth of the sport within the city but also features a host of iconic landmarks, famous parks and global star players that encapsulate why London is the best location for FIFA to bestow on it the honour of being a key World Cup city.
The ‘Park Life' theme is integral to London's bid and is the creative used for the campaign, designed to play heavily on the tradition of the classic kick-around enjoyed by young children and adults throughout their lives in any of the 278 London parks and open spaces.
The film opens at dawn in an almost deserted Hackney Marshes where the local ‘parky' hammers a corner flag into the corner quadrant.
The sound of his pounding starts the rhythm of the film's song and the football related activities in the following sequences form the percussion as the song builds into a climactic ending, echoing the preparation and anticipation of a football match and the on-field action.
Though the film captures the passion of the amateur game, 'Park Life' is also interspersed with shots of Wembley Stadium and some of the world's and England's biggest football stars, who themselves have grown up playing on many of the park facilities that London has to offer, the fields where they dreamt of their World Cup future.
Jermain Defoe and Peter Crouch have recalled their own ‘Park Life' memories where they honed their skills to become international stars. It demonstrates the inextricable link between any 'Park Life' player and their rise to the pinnacle of football.
"I used to play at Pitshanger Park, which was my local park as a kid. It was the best time for me, playing football with school friends. They are still my friends now. It is great to score goals in big stadiums but I had the most fun when I was playing in the park."
"When I first started playing it was at the back of my Nan's house in Canning Town, East London. There was a field I used to play on with a few of my cousins and my mates who lived round there. We would use anything as a goal. Sometimes it could just be trees if they weren't too far apart or jackets."
Please pledge your support for the England 2018 Bid by logging onto www.england2018bid.com, clicking on "Add Your Support" then choosing London in the drop down menu for "Choose Your Host City". London is calling upon its football community to help secure one million signatories as part of the campaign.