The students from St Michael’s Roman Catholic School in Billingham triumphed over five other schools representing Premier League Enterprise Academies in the Final, which took place at the Department of Business, Innovation and Skills (BIS) headquarters and was hosted by political broadcaster Matt Frei.
We were represented by the team of Molly Fallon, Serena Scibetta, Holly Wheeler and Caroline Dunnett from Highlands School Enfield.
The girls have been working closely with staff from Tottenham Hotspur Foundation and progressed through a regional semi-final at Villa Park in October to make the National Final. Their business idea was endorsed by Steffen Freund who recorded a video introduction to their presentation and the girls carried out market research at our recent game with NK Maribor.
As part of the experience the team also met with their local MP Nick DeBois (Enfield North) to discuss their ideas.
Over 3,000 young people took part in the Enterprise Challenge in 2012, which required schools to put forward a team of five pupils to make a 'Dragon's Den' style pitch. They delivered eight-minute presentations with their ideas on how football clubs can improve customer service on match days, followed by a question and answer session with a panel of judges lead by Adam Jackson, the Director of Small Business for BIS. St Michael’s triumphed over other schools representing Liverpool, Norwich City, Manchester City, Spurs and West Bromwich Albion.
The Enterprise Challenge Final is one of the highlights of Premier League Enterprise Academy (PLEA), a BIS supported initiative which is all about engaging young people aged 11-19 in the enterprise agenda so that they understand the basic principles of business and self-employment through a range of interactive learning opportunities.
St Michael’s RC School was presented with the Premier League Enterprise Challenge trophy by Ledley, our Club Ambassador and Premier League Chief Executive Richard Scudamore.
Ledley said: "It is important that young people realise what they can achieve. As a player from the East End of London, the mentality was that nothing good happens to people from these kinds of areas. We need to get across to kids that it doesn’t matter where you are from, if you put in the hard work, and you have got the will and the dedication, you really can achieve."
In addition to the trophy, the pupils from St Michael’s will be rewarded with a trip back to London for a day of enterprise activity. They will first visit the Premier League offices for a Q&A session with Richard Scudamore on what it is like to run the most watched and supported football league in the world. In the afternoon the students will visit 10 Downing Street to meet Lord Young of Graffham, the Prime Minister's Enterprise Advisor to discuss their ideas in more detail. The next morning they will have the honour of opening the London Stock Exchange.