One of the leading sports radio stations in the UK will begin broadcasting full match commentary of Tottenham games on its London transmitter from August 2001.
The ground-breaking deal follows a decision by the Radio Authority to allow talkSPORT to broadcast separate programmes from its London-area Transmitter to those heard in the rest of the country.
Kelvin MacKenzie, chairman and chief executive of The Wireless Group, which owns talkSPORT, said: "We are pleased and proud to be bringing the best possible live coverage of this great club to the people of London and the South East, who have not had the service they deserve in the past."
Daniel Levy, chairman of Tottenham Hotspur plc, said: "We hope this is the first of many revenue-generating deals, forming part of our on-going strategy to continue to increase the revenue base of the business in order to support the continued development and long-term success of the club."
The deal marks the first time that talkSPORT has created programming especially for its London transmitter, broadcasting on 1089AM. The station has previously regionalised its advertising, but programming has up to now been national.
The club has signed a three-year deal with talkSPORT to broadcast live full match commentary of its Premier League matches to millions of listeners in London and the South East.