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Ice, ice baby!

Posted on 7 January 2010  - 12:00

Thomas Cook Sport is kicking off January with a new campaign designed to tackle the frostbite of football fans across the country, and is appealing to Spurs fans to get involved.

Ice, ice baby!

Thomas Cook Sport is kicking off January with a new campaign designed to tackle the frostbite of football fans across the country, and is appealing to Spurs fans to get involved.

The campaign will see Thomas Cook Sport promoting its holiday club discount for fans of participating football clubs by warming up fans suffering in freezing temperatures at January fixtures.

Creating a tropical theme pre-match, Thomas Cook Sport will deck White Hart Lane out in palm trees and sombreros ahead of the team's game against Hull City on Saturday 16 January, serving fans limited edition club coloured ice cream.

Thomas Cook Sport is calling on Spurs fans to support the event by naming the striking blue ice cream, which will be served at the game. Send your suggestions with your name, telephone number and club to competitions@hatchcommunications.co.uk by Wednesday 13 January to be in with a chance of winning a deckchair signed by the first team, plus the opportunity to be at the game and be the first person to sample the ice cream.

Danny Talbot, Thomas Cook Sport's Managing Director, said: "We wanted to remind fans about the holiday club and have a bit of fun as we look forward to the summer holidays.

"January is when people start looking to book their summer holiday, so to support this we wanted to raise awareness among sports fans of the guaranteed discounts they can receive through our holiday club initiative.

"Fans who attend these games also have the chance to win money can't buy signed memorabilia from their local Thomas Cook store."

Football fans can receive their holiday club discount by calling into any Thomas Cook or Going Places store - there are over 800 across the UK - or by visiting www.thomascooksport.com. This means that fans are able to buy anything from charter flights to hotels to complete holiday packages, all at guaranteed discount prices.