The striking department of the squad is particularly well stocked at the moment, with Robbie and Jermain Defoe operating well in tandem and Fredi Kanoute and Helder Postiga waiting in the wings for loss of form or injury to provide them with an opportunity to once again stake a claim.
The Republic of Ireland international, who has netted seven goals in his last ten games, knows that lapses in form could prove costly in terms of selection and points out that it is not just the front runners who are currently being put under pressure for their places.
"It is good for the squad and I think you need that nowadays," he reasoned. "It is not only the strikers, we have a big squad and it keep you on your toes - you need to be playing well.
"All you can do is train hard every day and do your stuff on the pitch. Everything else will look after itself."
One player who certainly has been doing his stuff since joining is the afforementioned Jermain Defoe, who has introduced himself by scoring four goals in four games - his only blank coming against Middlesbrough on Tuesday.
Robbie considers this is what Jermain is all about and doesn't predict too many lean times for the prolific 21-year-old.
"Jermain is a goalscorer and will score goals no matter when or where he plays. He is a great addition to the squad."
Robbie Keane insists that the challenge of keeping a first team place amid fierce competition will bring benefit for both team and players alike.