Frank Arnesen is a confirmed admirer of the FA Cup following his first direct involvement with the famous competition.
Our Sporting Director, who spent much of his career in Holland, has watched Cup trails in the past from afar and been told plenty about the great drama, thrills and shocks the FA Cup often produces.
This year's third round was no exception and, with no Premiership sides competing against each other, it provided an opportunity for lower league teams to lay a few booby traps on the route to round four.
"I heard a lot about it and, of course, I have seen it before from the outside," reflected Frank. "It was really like everybody told me, this cup is second to none and smaller teams like Exeter get to go to Manchester in front of 67,000 fans.
"They did fantastically to get the draw and now United have to go to Exeter. The whole thing is beautiful."
Our own passage to the fourth round on Saturday was not exactly a smooth one and Frank enjoyed the contribution of the Brighton fans to the occasion.
"It was so positive to see the reaction of the fans from Brighton who sung in support of their team for 90 minutes and that is what it is all about.
"Really, with Tottenham playing at home, everybody expected us to win and the pressure was on - so that lads did very well.
"I really enjoyed the cup weekend and it was everything I hoped it would be."
Robbie Keane, meanwhile, scored the goal that secured us a fourth round tie at West Brom with the 100th goal of his club career and Frank is delighted with the form of Robbie and his attacking teammates.
"It was fantastic and he is doing well. Over the last couple of months Martin Jol and his staff have turned it around and we are playing more of an attacking game. Every time you win a game you take confidence into the next one and this benefits the strikers who are getting more good balls into them.
"Then you can see we have three marvellous strikers. The three of them are scoring, making goals and the goal from Robbie Keane was great. Go back to Manchester City and Fredi Kanoute scored a fantastic goal, Jermain Defoe against Arsenal - special.
"It is nice to see that they can produce such goals."