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FOOTBALL AGAINST FAKES

Posted on 11 October 2006  - 12:00

Representatives from the Club recently attended and participated in an event entitled 'Football Against Fakes'.

Representatives from the Club recently attended and participated in an event entitled 'Football Against Fakes'.It was the first occasion of its kind - staged at Old Trafford - where major Premiership clubs and sports brands were able to provide training and advice to over 180 Trading Standards, Customs and Police officials from throughout the United Kingdom on the issue of counterfeit goods.

It was an opportunity to work together on tackling the problem of fake goods circulating bearing the respective trade mark or logo of individual clubs of brands.

"The event was a really important part of helping us to protect fans from counterfeit goods," commented our Head of Retail, Victoria Howarth. "By working closely with the trading standards officers across the country we can break the cycle of fake merchandise being made and sold."

Ruth Orchard, Director-General of the Anti-Counterfeiting Group, which lobbies for better legislation and resources for the brands in their fight against fakes, added: "This event will greatly help send the strong message that consumers must beware of fakes and stop helping to fund this global crime. The clubs rely on merchandising to help meet their running costs. Instead of supporting your club, buying fakes undermines its success."