Newcastle came out flying in the first half but it looked like we'd recovered from Lee Bowyer's opener in the first minute when Robbie Keane headed home Aaron Lennon's cross for 1-1 after 18 minutes.
But it wasn't to be as Shola Ameobi made it 2-1 and then Edgar Davids was penalised for bundling Bowyer over in the area and Alan Shearer slotted the spot kick for 3-1.
We hit back - Keane struck the crossbar just before half-time, Jermaine Jenas missed a golden chance to reduce the deficit after 53 minutes and then Keane clipped the post.
You got the feeling that the game could have been different if either of those three opportunities had gone in but instead Michael Dawson received his second yellow card and was sent off just after the hour and although we continued to push with 10 men, chances were few and far between from that point.
"We showed many faces today," said Martin. "We had very good intentions before the game but you can put it all in the bin if you 1-0 down inside one minute.
"When you concede a goal like that in the first minute, it's always difficult.
"We knew we needed a clean sheet to come away with three points, but then we played to our strengths, played it to Aaron Lennon, who beat the full-back easily and we got back into it.
"But then we made the second mistake and then the third one with the penalty and you are 3-1 down after 30 minutes and you know it will be difficult.
"Before half-time, we could have scored the second one when Robbie Keane hit the bar and if we could have done that, even with 10 men, I think we could have got a result.
"But it wasn't our day. Jermaine Jenas had a 100 per cent chance to score and Newcastle were nervous even at 3-1, but we couldn't take advantage of that."
Martin Jol talked about our 'many faces' as we suffered a 3-1 defeat at Newcastle in the Premiership on Saturday.