Tottenham Hotspur Foundation were represented by students from St Mary’s C of E School in Cheshunt on a recent visit to Old Trafford, the home of Manchester United, to compete in the Enterprise Challenge as part of the Enterprise Academy programme during Global Entrepreneurship Week (GEW).
Over 3,000 young people took part in the Enterprise Challenge, which required schools to put forward a team of five pupils to make their pitch in a similar style to 'Dragon’s Den'.
They then delivered five minute presentations of their ideas followed by a question and answer session with the judges. St Mary’s triumphed against other schools acting for Everton, Fulham, Hull City, Manchester City, Manchester United, Middlesbrough, Newcastle United and Sunderland.
The following task set by Premier League Chief Executive Richard Scudamore;
“Football clubs are constantly looking at ways to improve communications with fans of all ages. As future fans and potential season ticket holders, young people have been identified by many clubs as a key group to engage with. Your task is to create new and improved communication channels for your club to engage young fans.”
The students from St Mary’s made a strong and innovative presentation which the judges were impressed by. They were shortlisted into the top three before being announced as the National winners.
Two of the students who presented have said about their achievement, “It’s been brilliant. We’ve really enjoyed every aspect of the challenge and we've learnt so much. We really had to work as a team to pull together and deliver the presentation but it’s been worth every bit of effort. Going to Old Trafford was fantastic, and to win on behalf of Spurs was even better. This is an experience that we will never forget.”
Steve Warner, Assistant Head Teacher at St Mary’s School and tutor to the students throughout this challenge, said, “The GEW challenge provided a fantastic platform for our students to learn about some of the processes behind business and develop their interpersonal, organisational and presentation skills. Using Tottenham Hotspur, along with the support of the Premier League, provided a context and relevance to the challenge. It has provided a very real experience for the students of the world of corporate business and has been an incredible learning experience for them, one which I am sure will stay with them and having lasting benefits."
Gareth Dace, Tottenham Hotspur Foundation’s Enterprise Academy Coordinator, said, “This was a terrific competition to be involved in. As the newest club to be involved in the Premier League Enterprise Academy initiative I was very keen for our students to make a good impression. The team worked well together and they thoroughly impressed the judges. Enterprise is going to be a key focus of the Foundation's Education programmes so we hope this success will be the start of many fantastic enterprise initiatives that we are involved in."
Enterprise Academy gives young people a unique understanding into the running of professional football clubs and sees them learn by using real business examples drawn from their club. Departmental heads from areas of the club such as marketing, customer services, catering, communications and human resources deliver sessions and offer behind the scenes tours to provide insight into how they work within their organisation.
Tottenham Hotspur Foundation's Enterprise Academy programme has been funded by Barclays Retail Operations and we extend our gratitude to them for their ongoing support.