The Uruguayan says the history of the fixture will ensure a ding-dong battle on the pitch, but insists it is only a football game.
"It's going to be like a derby," said Gus. "Like a real normal derby with all the things going around, especially in Argentina where the people think it's really important.
"But, at the end of the day, it's a football game. I don't think there will be anything else going on this time. Argentina can play their normal game, they already have three points - even a draw is a good result for them.
"I don't think there is going to be a problem. I think it will be a very good game to watch."
Gus says England must return to their first half form against Sweden and not, in any circumstances, look to sit on a lead should they get one.
"I think they will have to improve on the second half. I really liked it in the first half, they worked hard, were quite strong, they were doing a few things that were really good.
"After the 1-0 they seemed to be saying 'let's keep the result'. In a World Cup, when you are playing against the best, you have to keep going.
"I know it's difficult to play 90 minutes at the same pace and rythm, but you need to keep going. Teams that try to sit on a score will have a problem."
Gus is another observer that would like to see Teddy Sheringham drafted into the action.
"I would like to see it. It will be a different game, totally different, so I think it will be very interesting to see if England can keep the ball a lot.
"If you can keep the ball away from Veron, Battistuta and company, it's a good sign. I think that is probably the key.
"My prediction for the game is a draw. A very good game, but a draw. I don't know if it would be a good result for England - we'll see later."
Gus Poyet suggests that England v Argentina will be like a Derby match when the teams go head-to-head in Sapporo today.