But the big man is confident that pride will soon return if we maintain our form of the first half against Charlton.
Unfortunately, a combination of near misses, Dean Kiely and Scott Parker clearing off the line meant we didn't capitalise on that opening 45 minutes and Carlton Cole punished us with a match-winning header in the second half.
Les Ferdinand's late equaliser for Leicester at Bolton rubbed salt into the wounds by leaving us in 18th place.
"It hurts and he situation is bound to get to the lads, especially at a club of this stature," insisted Dean.
"The lads are all proud and we look at the league table and we don't want to be down there, we want to be in the top half at least. That's where this club deserves to be. We all know that and of course it hits you hard.
"Last two games we've not done a lot wrong in the first half and we've been undone by set-pieces.
"As far as I'm concerned, the first half against Charlton was one of our best of the season. Any supporter at that game will have seen we didn't deserve to lose it."
Palace are next up in the third round of the FA Cup at the Lane on Saturday.Deano suggested it didn't make a lot of difference that we were in FA Cup or Premiership action - a win is all that matters.
"We need a win and if we can do it in the cup, so be it," he added. "Any win will give us a lift and kick-start us again.
"We need a convincing win to give everyone that bit of belief. We just need that win."
Dean Richards admits that the lads' pride has been dented by slipping into the Premiership's bottom three.