Jermain Defoe's 100th goal for the club wasn't enough to get the better of West Brom as it ended 2-2 at the Lane.
Everything looked rosy when the striker turned inside Abdoulaye Meite and drove into the bottom corner from 30 yards to make it 2-1.
That was the century up in 254 appearances as 'JD' became the 16th player in our history to make it to three figures.
It was also our 1,000 goal in the Premier League and took us back into the top four - but only for 14 minutes.
Just when momentum looked on our side, West Brom showed exactly why they've now lost just once in eight matches under Roy Hodgson.
Simon Cox, on as substitute, curled an unstoppable shot into the top corner from 25 yards to make it 2-2. The goal hit us hard and we didn't create a chance of note afterwards.
Harry Redknapp made two changes from the team that started against Arsenal on Wednesday night. Younes Kaboul, on at half-time in that match, got the nod over Vedran Corluka to start at right-back while Defoe was back up front, partnering Pavlyuchenko.
West Brom caught us early. Jerome Thomas spotted Peter Odemwingie in space and found him with a crossfield pass, left to right. Odemwingie shrugged off Assou-Ekotto and curled beyond Heurelho Gomes into the far corner.
Assou-Ekotto remained on the floor and limped off, replaced by Sandro. The Brazilian stepped into central midfield, Luka Modric went to the left and Gareth Bale switched to left-back.
If anything, that opened up the game more for Bale, who was able to run from a deeper position and was a constant threat, not least with West Brom lining-up 4-2-3-1 and therefore Chris Brunt on the left 'tucking in' to play narrower.
No surprises then that most of our attacking threat came from the left.
Our first response to Odemwingie's opener saw William Gallas get underneath Rafa van der Vaart's free-kick and head over.
Bale's cross was then glanced wide by Pavlyuchenko but the Russian made no mistake in the 27th minute.
Modric zipped a pass into the striker's feet 25 yards out and he managed to get the better of a tussle with Brunt before firing home off the foot of the post from 20 yards.
Pavluchenko was there again five minutes later as Bale and Modric opened it up for van der Vaart. His shot was palmed out by Scott Carson but Pavlychenko's attempt to measure his finish ended with him missing the target.
The visitors made a change in first half added time as Gonzalo Jara replaced Steven Reid at right-back.
Gomes made one of his trademark, world-class saves at the start of the second half, throwing himself to his right to turn Odemwingie's header around the post. The lively Baggies striker then drilled a yard wide.
With West Brom typically tough to break down, the manager threw Aaron Lennon into the mix for Huddlestone in the 63rd minute. Modric moved back into central midfield.
Four minutes later and the tide looked to have turned. Defoe twisted left and right 30 yards from goal, lost Meite and lashed a low shot into the corner.
Bale volleyed across goal and Defoe's run into the box opened it up for van der Vaart, his shot blocked.
Brunt zipped a shot just wide with 10 minutes left and moments later, Cox went one better from an almost identical position, curling into the top right corner from the left, 30 yards out.
The last throw of the dice saw Crouch on for Pavlyuchenko but it wasn't to be on this occasion.
Spurs (4-4-2): Gomes; Kaboul, Dawson, Gallas, Assou-Ekotto (Sandro, 8); Van der Vaart, Huddlestone (Lennon, 63), Modric, Bale; Defoe, Pavlyuchenko (Crouch, 87) Subs: Cudicini, Bassong, Jenas, Pienaar.
West Brom (4-2-3-1): Carson; Reid (Jara, 45+1), Olsson, Meite, Shorey; Mulumbu, Scharner (Cox, 77); Odemwingie, Brunt, Thomas (Morrison, 70); Vela. Subs: Myhill, Tchoyi, Ibanez, Fortune.
Goals: Spurs - Pavlyuchenko 27; Defoe 67;
West Brom - Odemwingie 6; Cox 81.
Referee: Mr S Attwell.