• Club to wear special edition shirts for Premier League match v West Bromwich Albion on Monday, April 25
• Match-worn shirts to be signed and auctioned to raise funds for breast cancer charity, Kanchanabaramee Foundation
• Initiative forms part of AIA’s long-term shirt sponsorship of Tottenham Hotspur
Our players will wear special edition match shirts supporting AIA Thailand’s ‘Sharing a Life’ initiative during Monday night’s Premier League clash with West Bromwich Albion.
The Club will replace its usual AIA logo on the front of the team’s shirts to promote an initiative aimed at promoting improved health and quality of life for thousands across disadvantaged communities in Thailand.
Match-worn shirts will be signed by the players and auctioned off to raise funds for one of the ‘Sharing a Life’ beneficiary charities, Kanchanabaramee Foundation.
The Foundation aims to educate up to 70,000 people across Thailand in self-examination for breast cancer, as well as funding the best mobile mammography unit in South-East Asia that will save 6,000 at-risk lives per year.
As part of AIA’s commitment to Tottenham Hotspur, a percentage of funds raised through the shirt auction will go to Spurs Wishes, a charitable body established by the Club to provide memorable and uplifting experiences to terminally ill fans and their families.
The match is set to be broadcast in 228 territories worldwide to an estimated global audience of 4.4 billion. The Club, meanwhile, has a fanbase of over 170 million in Far East Asia, with a well-established Official Supporters’ Club in Thailand and Thai-language social media channels that will drive further awareness of the initiative.
Donna-Maria Cullen, Executive Director, Tottenham Hotspur, said: “We are delighted to show our support for AIA Thailand’s ‘Sharing a Life’ initiative and to help raise vital funds for Kanchanabaramee Foundation.
“As a football club with a truly global platform, we are well-placed to raise awareness of good causes on an international level, using the power of football to create life-changing opportunities for people in disadvantaged communities, both at home and abroad.
“Our long-term partnership with AIA sees us work together to promote health and wellbeing across the Asia-Pacific region, where we have a significant fanbase.”
Sang Hui Lee, AIA Thailand CMO, said: “As a life insurance company, AIA’s ultimate goal is to help people live longer, better and healthier. AIA 'Sharing a Life' is not just a donation; participation from all parties who are determined to make a better place is the key to success. This is our way to do sustainable CSR and AIA will continue to contribute to Thai society as much as possible under the concept of Sharing A Life.
“Since cancer is the leading cause of death in Thailand, we are proud to work in partnership with Kanchanabaramee Foundation to help breast cancer patients and provide screenings for underprivileged people that are most vulnerable to breast cancer.”
Dr. Somyos Deerasamee M.D., Ph.D. from Kanchanabaramee Foundation, said: “Our mission is to provide preventive care services to areas where people have difficulty accessing healthcare. Based on research and studies, breast cancer that’s diagnosed at an early stage is more likely to be treated successfully.
“Through the mobile breast cancer screening unit, we have a volunteering team to guide people on how to check for lumps or other breast changes that may signal breast cancer. The screening unit also enables us to travel to local and remote locations offering high-risk people an opportunity to have a mammogram.
“With this activity, together we save lives and deliver life-changing support to people that need it the most.”
AIA Thailand holds an annual ‘Sharing a Life Day’, the biggest volunteering initiative in the company’s calendar which last year encouraged over 40,000 people to give up their time in support of charitable causes.
Causes supported by ‘Sharing a Life’ include schools, care homes, health centres and public spaces within disadvantaged communities in Thailand.
Last season, Tottenham Hotspur wore special edition shirts in support of the AIA China Youth Football Development Programme.
This support enabled young people in disadvantaged communities in rural China to access Academy-standard coaching clinics run by Tottenham Hotspur.