Since the start of this season, we have been using laptop computers and the latest in match analysis equipment to dissect each and every aspect of our games.
The digital video match analysis enables the manager, coaching staff and the players to check certain elements of the game on either the matchday, or at a more relaxed pace at the training ground in the days after a game.
We have employed the services of iSport, who are the UK distributors of the SportsTec software that we now use. iSport are also used by Premiership clubs Manchester City and Bolton Wanderers, as well as the Football Association and other sporting organisations including English Hockey.
The new high-tech video analysis is designed to assist performance from the touchline or in the changing room.
For Sunday's game against West Brom for example, the live footage was fed into a laptop used by our match analyst, Mariano Alberti. He then makes a note of every single incident - each goal, shot on target, corner, throw in, good move etc - as it happens by pressing a different key for each one.
This information is immediately logged on the computer and can even be used at half-time, at the manager's disposal.
But the technology is also highly useful after a game and is a powerful 'tool' for our coaching staff as they can view and review the action in comprehensive fashion at the press of a button.
It can be viewed by the coaches, by the whole team or just an individual player - highlighting his impact on the game. Also, we will soon be able to transfer every player's own performance onto a DVD for them to take away and watch before the next match.
First team coach Chris Hughton is working closely with Mariano on the software and feels it will be beneficial.
"Such high-tech analysis is the way the modern game is going and we want to be at the forefront of such developments," he says.
"Although we are still working to get the full capacity from the software, it has provided us with so much information already that can only help on the pitch.
"It give us the opportunity to see things at half-time that we may have missed when we first see an incident, but as well as that, we are able to build up a library of specific aspects which we think are relevant," Chris continues.
"We can tailor it to meet our exact needs, so for example we might want to log every combination between our strikers. Then we can look back at those over the past however many games we want and see how it is working. The options are endless.
"It's a great benefit to the club and I'm thoroughly enjoying working on a different aspect of coaching."
By Jon Rayner
New technology is being used by the club to analyse the individual performance of our players and the display of the team as a whole.