Shankly took over at Anfield in December, 1959, led them to the old Division Two title in 1962 and within two years, lifted the Division One championship.
Under his guidance, the Reds went on to win titles in 1966 and 1973, the FA Cup in 1965 and 1974 and the UEFA Cup in 1973.
Retiring aged 60 in the summer of 1974, Shankly handed over the reigns to Bob Paisley and he would lead the Merseysiders to six titles between 1974-1983, three European Cups in 1977, 1978 and 1981, a hat-trick of League Cups in 1981, 1982 and 1983 and the UEFA Cup in 1976.
It all started with Shankly, however - as double-winner Cliff explained.
"Bill Shankly was very much like Bill Nicholson," said Cliff, who helped us to the double in 1961, the FA Cup in 1962 and European Cup Winners Cup in 1963. "He was so involved in everything at the club and the supporters were so important to him. Anfield was always rocking, especially the Kop end.
"I wasn’t at all surprise to see them dominate Englihs football because they’ve always produced the football and the players. It’s a very special club.
"It’s always a great game and we always look forward to it. I’m sure they feel the same about us."
WATCH the full interview with Cliff - including recalling a 7-2 win over Shankly's Reds at the Lane in April, 1963 - at the top of the page...
Below: Shankly at Anfield in 1974