Daniel was speaking at a press conference at White Hart Lane this afternoon to announce the two-year deal with Chris Motterhead, managing director of TUI UK and Thomson Holidays, our manager Glenn Hoddle and director of football David Pleat.
He said: "It gives me great pleasure to announce that we have signed a new two-year deal with Thomson Holidays to become the club's shirt sponsor from the 1st of July.
"The contract is the biggest in the club's history and is beneficial for everyone involved.
"Not only is it a great financial injection into the club but will also see our fans and staff being able to benefit from the sponsorship. We are negotiating plans to make some fantastic Thomson initiatives available for them.
"Both sides are aiming to make this deal a lot more than just a shirt deal.
"There are many ways our aims and objectives harmonise in this deal.
"Tottenham has always attracted a family audience at White Hart Lane and Thomson is a family-orientated company.
"We have always worked with the biggest brands in the market and, as you will know, Thomson is number one in the British holiday market. So it pleases me that we have been able to strike such a relationship with such a great brand.
"The agreement comes after a long-lasting relationship with our current sponsor, Holsten. I would like to thank them for their support over the years.
"Tottenham Hotspur has a long, steeped, tradition for flair and style and I think with Thomson as a sponsor this will further enhance that image.
"We have always been keen to work with the best at this club and Thomson is a name that is recognised by millions of people in Britain.
"This is a fantastic deal and I am looking forward over the next two years to working with Thomson."
The Thomson logo is a red smile - that was naturally pointed out to the chairman by the gathered media at the conference.
He pointed out our crest and said: "If you also look at the Tottenham crest it also has red, so we have no worries there!"
Indeed, striker Les Ferdinand added: "As for the red logo, it is a little recognised fact that red has featured in the club crest, along with blue and yellow, for many years and will continue to do so. In any case, Arsenal and Manchester United have both worn blue shirts in the past."
As director of football David Pleat joked: "The last six champions of the Premier League have all worn red, so it hasn't done them any harm!"
Chairman Daniel Levy has expressed his delight at our new sponsorship deal with Thomson Holidays.