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Bosideng to be Club's Official Formal Menswear Partner

Posted by Tottenham Hotspur on 25 July 2013  - 11:00

We are pleased to announce that we have agreed a commercial partnership with men's clothing retailer, Bosideng London.

Gao Dekang, Bosideng founder and CEO, and Daniel Levy, Tottenham Hotspur Football Club Chairman, confirm the Official Formal Menswear PartnershipBosideng, London

Bosideng London will be the Club’s Official Formal Menswear Partner during the 2013-14 and 2014-15 football seasons, and this announcement coincides with our visit to Hong Kong for the Barclays Asia Trophy.

Bosideng London’s premium menswear collection was launched in 2012 and is the first flagship store for Chinese brand Bosideng outside the People’s Republic of China, situated near London’s exclusive and world-famous Mayfair.

Bosideng London will provide formal wear to the first team, management and Board. The agreement includes the provision of suits, shirts, ties, shoes and accessories from its latest collection, as well as a presence across the Club’s website and social media channels to directly engage with fans across the world.

The Club will also benefit from Bosideng’s strength in the Chinese market, where the two businesses will work together to grow our presence and support in a key international territory.

Gao Dekang, Chairman and CEO of Bosideng, said: “As one of Europe’s leading clubs, it’s an exciting opportunity for Bosideng London to support Tottenham Hotspur. With Bosideng a Chinese company new to Europe, it’s important for us to have a strong UK presence and we’re delighted to be working with Tottenham Hotspur as part of our awareness programme.”

"We are delighted that Bosideng will be the Club’s new formal menswear partner,” said Daniel Levy, Chairman, Tottenham Hotspur. “Bosideng London has already established a reputation for style and innovation, values which we share here at the Club.”

Wayne Zhu, CEO of Bosideng UK, added: “The partnership with Tottenham Hotspur Football Club is a key part of Bosideng London’s strategy to establish a brand platform within the UK and Europe. I am delighted and excited by our association with such a world famous partner, and I am positive this will be a long and fruitful relationship.”